BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//IABC EMENA - ECPv6.17.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:IABC EMENA
X-ORIGINAL-URL:https://iabcemena.com
X-WR-CALDESC:Events for IABC EMENA
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Warsaw
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Warsaw:20260930T163000
DTEND;TZID=Europe/Warsaw:20260930T210000
DTSTAMP:20260819T180834Z
CREATED:20260819T180802Z
LAST-MODIFIED:20260819T180834Z
UID:19693-1790785800-1790802000@iabcemena.com
SUMMARY:People Communication & Employer Branding in the AI Era
DESCRIPTION:Join employer branding\, people communication\, talent and corporate communication professionals in Warsaw on 30 September 2026 for an in-person event exploring how AI is changing the way organisations are seen\, understood and chosen. People Communication & Employer Branding in the AI Era will bring together practitioners and leaders from Boston Consulting Group (BCG)\, The Coca-Cola Company\, Zalando and Henkel to examine AI-driven employer reputation\, talent attraction\, employee communication and the growing influence of AI systems on how candidates research and compare employers. \nThe programme will cover how employer brands appear in AI-generated recommendations\, what organisations can do to build a more distinctive and credible employer value proposition (EVP)\, how leading companies are approaching Gen Z and early-career talent\, and where employer branding increasingly intersects with corporate and internal communication. Designed for professionals working across employer branding\, HR\, talent acquisition\, employee experience\, internal communication and corporate reputation\, the Warsaw event combines practical case studies\, expert discussion\, audience Q&A and networking. \nEvent details\nDate: Wednesday\, 30 September 2026\nTime: 16:30–21:00 CEST\nLocation: SKELAR\, Aleja Solidarności 171\, Warsaw\, Poland\nFormat: In-person event\nLanguage: English\nAudience: Employer branding\, internal and corporate communication\, HR\, talent and people professionals\nRegistration: Donation-based participation supporting Children of Heroes\nProgramme: Keynotes\, panel discussion\, Q&A and networking \nAgenda\n04:30 PM–05:00 PM\nArrival\, registration and welcome drinks \n05:00 PM–05:10 PM\nOpening by Employer Branding Community \n05:10 PM–05:40 PM: Keynote · Modiara Kamps · Boston Consulting Group (BCG)\nHow employer brands appear in AI recommendations\, and which signals determine who gets seen\, compared and chosen. \n05:40 PM–06:05 PM: Keynote · Jake Bustos · The Coca-Cola Company\nHow Coca-Cola uses early-careers strategy to attract Gen Z and build its next generation of leaders. \n06:05 PM–06:30 PM: Keynote · Kathryn Kneller SCMP · Brennan Young Communications\nWhy interchangeable EVP language fails\, and how to create one that could only belong to your organisation. \n06:30 PM–07:05 PM\nDrinks\, snacks and networking break \n07:05 PM–07:40 PM\nPanel discussion \n07:40 PM–08:00 PM\nAudience Q&A\, followed by an EB affirmation cards and merchandise giveaway \n08:00 PM–09:00 PM\nNetworking \nLineup\n\n\n\n\nModiara Kamps\, Boston Consulting Group \nHead of Employer Branding and Events – EMESA · Boston Consulting Group (BCG)\n\n\n\nJake Bustos\, The Coca-Cola Company \nEmployer Brand & Early Careers Director\, Europe · The Coca-Cola Company\n\n\n\nKathryn Kneller\, SCMP\, IABC EMENA \nSenior Leadership Communications Advisor · Brennan Young Communications; Chair\, IABC EMENA\n\n\n\nOlena Androshchuk\, Henkel Ukraine \nHead of Corporate Communications · Henkel Ukraine\n\n\n\nFrequently asked questions\nWhere can I find the full programme? \nSpeaker information\, the full programme\, venue details and registration guidance are available on the event website: warsaw.ebcua.com \nWho will be speaking\, and what will they cover? \nModiara Kamps of Boston Consulting Group (BCG) will explore how employers appear in AI-generated recommendations and what shapes their visibility and reputation in large language models. Jake Bustos\, Employer Brand & Early Careers Director\, Europe at The Coca-Cola Company\, will discuss Gen Z and early-career talent\, while Kathryn Kneller\, SCMP®\, IABC EMENA Chair\, will examine how organisations can build a distinctive\, ownable employer value proposition (EVP). The programme also includes a panel with communications leaders from Zalando\, Henkel and SKELAR on how AI is changing the relationship between employer branding\, corporate communication and organisational reputation. \nHow does donation-based registration work? \nRegister on Eventbrite\, then make a donation directly to Children of Heroes. Your donation reserves your seat. Eventbrite registration alone does not confirm your place\, and EBC and IABC EMENA do not receive the donated funds or profit from attendance. \nWhere can I make the donation? \nDonate directly to Children of Heroes here: Children of Heroes donation page
URL:https://iabcemena.com/event/employer-branding-ai-warsaw-2026/
LOCATION:SKELAR\, 171 Aleja Solidarności\, Warszawa\, Warszawa\, 00-877\, Poland
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://iabcemena.com/wp-content/uploads/2026/08/People-Communication-Employer-Branding-Warsaw.jpeg
END:VEVENT
END:VCALENDAR