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SUMMARY:People Communication & Employer Branding in the AI Era
DESCRIPTION:Join employer branding\, people communication\, talent and corporate communication professionals in Warsaw on 30 September 2026 for an in-person event exploring how AI is changing the way organisations are seen\, understood and chosen. People Communication & Employer Branding in the AI Era will bring together practitioners and leaders from Boston Consulting Group (BCG)\, The Coca-Cola Company\, Zalando and Henkel to examine AI-driven employer reputation\, talent attraction\, employee communication and the growing influence of AI systems on how candidates research and compare employers. \nThe programme will cover how employer brands appear in AI-generated recommendations\, what organisations can do to build a more distinctive and credible employer value proposition (EVP)\, how leading companies are approaching Gen Z and early-career talent\, and where employer branding increasingly intersects with corporate and internal communication. Designed for professionals working across employer branding\, HR\, talent acquisition\, employee experience\, internal communication and corporate reputation\, the Warsaw event combines practical case studies\, expert discussion\, audience Q&A and networking. \nEvent details\nDate: Wednesday\, 30 September 2026\nTime: 16:30–21:00 CEST\nLocation: SKELAR\, Aleja Solidarności 171\, Warsaw\, Poland\nFormat: In-person event\nLanguage: English\nAudience: Employer branding\, internal and corporate communication\, HR\, talent and people professionals\nRegistration: Donation-based participation supporting Children of Heroes\nProgramme: Keynotes\, panel discussion\, Q&A and networking \nAgenda\n04:30 PM–05:00 PM\nArrival\, registration and welcome drinks \n05:00 PM–05:10 PM\nOpening by Employer Branding Community \n05:10 PM–05:40 PM: Keynote · Modiara Kamps · Boston Consulting Group (BCG)\nHow employer brands appear in AI recommendations\, and which signals determine who gets seen\, compared and chosen. \n05:40 PM–06:05 PM: Keynote · Jake Bustos · The Coca-Cola Company\nHow Coca-Cola uses early-careers strategy to attract Gen Z and build its next generation of leaders. \n06:05 PM–06:30 PM: Keynote · Kathryn Kneller SCMP · Brennan Young Communications\nWhy interchangeable EVP language fails\, and how to create one that could only belong to your organisation. \n06:30 PM–07:05 PM\nDrinks\, snacks and networking break \n07:05 PM–07:40 PM\nPanel discussion \n07:40 PM–08:00 PM\nAudience Q&A\, followed by an EB affirmation cards and merchandise giveaway \n08:00 PM–09:00 PM\nNetworking \nLineup\n\n\n\n\nModiara Kamps\, Boston Consulting Group \nHead of Employer Branding and Events – EMESA · Boston Consulting Group (BCG)\n\n\n\nJake Bustos\, The Coca-Cola Company \nEmployer Brand & Early Careers Director\, Europe · The Coca-Cola Company\n\n\n\nKathryn Kneller\, SCMP\, IABC EMENA \nSenior Leadership Communications Advisor · Brennan Young Communications; Chair\, IABC EMENA\n\n\n\nOlena Androshchuk\, Henkel Ukraine \nHead of Corporate Communications · Henkel Ukraine\n\n\n\nFrequently asked questions\nWhere can I find the full programme? \nSpeaker information\, the full programme\, venue details and registration guidance are available on the event website: warsaw.ebcua.com \nWho will be speaking\, and what will they cover? \nModiara Kamps of Boston Consulting Group (BCG) will explore how employers appear in AI-generated recommendations and what shapes their visibility and reputation in large language models. Jake Bustos\, Employer Brand & Early Careers Director\, Europe at The Coca-Cola Company\, will discuss Gen Z and early-career talent\, while Kathryn Kneller\, SCMP®\, IABC EMENA Chair\, will examine how organisations can build a distinctive\, ownable employer value proposition (EVP). The programme also includes a panel with communications leaders from Zalando\, Henkel and SKELAR on how AI is changing the relationship between employer branding\, corporate communication and organisational reputation. \nHow does donation-based registration work? \nRegister on Eventbrite\, then make a donation directly to Children of Heroes. Your donation reserves your seat. Eventbrite registration alone does not confirm your place\, and EBC and IABC EMENA do not receive the donated funds or profit from attendance. \nWhere can I make the donation? \nDonate directly to Children of Heroes here: Children of Heroes donation page
URL:https://iabcemena.com/event/employer-branding-ai-warsaw-2026/
LOCATION:SKELAR\, 171 Aleja Solidarności\, Warszawa\, Warszawa\, 00-877\, Poland
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://iabcemena.com/wp-content/uploads/2026/08/People-Communication-Employer-Branding-Warsaw.jpeg
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DTSTART;TZID=Europe/Warsaw:20261002T090000
DTEND;TZID=Europe/Warsaw:20261002T120000
DTSTAMP:20260916T142355Z
CREATED:20260916T134255Z
LAST-MODIFIED:20260916T142355Z
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SUMMARY:Warsaw City Connect | IABC EMENA - October 2026
DESCRIPTION:Networking and inspiration for employer branding and communication professionals \nJoin IABC EMENA and BNP Paribas Bank Polska for a morning of presentations\, discussion\, and networking with communication professionals. \nAgenda\n09:00 AM – 09:30 AM\nNetworking and coffee \n09:30 AM – 09:35 AM\nWelcome\, Bank BNP Paribas\, IABC EMENA. \n09:35 AM – 10:00 AM\nEmployer Branding Is Not a Logo on a Mug. It’s Communication Edyta Sander \nEB strategy is only as good as its execution through communication. Every message — job ads\, LinkedIn posts\, rejection emails\, manager feedback — either builds or breaks the employer brand. \n10:00 AM – 10:45 AM\nAre we telling everyone’s story except our own? Lucy Eckley \nWe spend our careers helping other people and organisations tell their stories. Yet we rarely pause to articulate our own – what we stand for\, what makes us distinctive and where we’d like our careers to go next. The result is a gap: between the value we create and the value others see. This gap doesn’t just affect our career opportunities. It can limit our influence with leaders\, keep our teams positioned as order-takers rather than strategic advisers\, and undermine the perceived value of our profession. In this interactive and practical session\, Lucy will explore why brilliant communicators often struggle to articulate their own value – and what we can do to tell a story that makes our contribution\, expertise and impact clear. \n10:45 AM – 11:00 AM\nCoffee break \n11:00 AM – 12:00 PM\nLEGO® Serious Play Mini-Workshop \nParticipants will see why building models often leads to more open and meaningful conversations than traditional brainstorming. They’ll leave not only with a set of special Lego bricks\, but also with hands-on experience with the method and inspiration on how to use it in internal communication—whether implementing changes\, engaging teams\, leading workshops\, or building a common language within the organization. \n \nEdyta Sander is a highly regarded specialist with over 16 years of experience in recruitment marketing and employer branding. As a lecturer in the postgraduate program at AGH University of Science and Technology in Kraków\, she teaches courses on designing image campaigns and employer branding strategies. She also co-organizes the #EBMASTERS meetings\, which have become a key event for employer branding enthusiasts in Poland. \nAs a practitioner with many years of experience and the author of award-winning strategies\, Edyta offers a unique combination of theoretical knowledge and practical tools. Her presentations and workshops are not only inspiring but\, above all\, provide concrete solutions that can be implemented immediately. \nLucy Eckley is founder and director of strategic communications consultancy Build Your Brand Story. She helps independent consultants build a unique story so they can stand out in their industry\, get hired by their ideal clients and grow their expert status. \n  \n  \nGrażyna Borkowska is an expert in internal and external communications for companies and individuals. With over 20 years of experience—previously in national media—she specializes in developing communication strategies and implementing them effectively. She advises on and presents solutions in the fields of communication\, public and media relations support\, product PR\, and building expert credibility within the industry and the media. Specializations: PR\, internal communication\, product communication\, personal branding. LEGO® Serious Play® facilitator and co-author of the book *The Energy of Women*.
URL:https://iabcemena.com/event/warsaw-city-connect-october-2026/
LOCATION:Centrala BNP Paribas Bank Polska\, 2 Marcina Kasprzaka 01-211\, Warszawa\, Poland
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/webp:https://iabcemena.com/wp-content/uploads/2026/09/City-Connect-Warsaw-Oct-2026.webp
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DTSTART;TZID=Europe/Madrid:20261019T173000
DTEND;TZID=Europe/Madrid:20261019T193000
DTSTAMP:20260916T142814Z
CREATED:20260916T141316Z
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SUMMARY:Brussels Unfiltered October 2026
DESCRIPTION:Join us for a live storytelling night where five speakers share five-minute personal\, raw\, courageous stories. \nWhat happens when you put aside the job titles\, skip the small talk\, and share a real story with a room full of strangers? \nJoin us for the first edition of Brussels Unfiltered and find out. \nFive people. Five stories. Five minutes each.\nExperience a live storytelling night where five speakers each have five minutes to share one personal story. You might laugh until your cheeks hurt. Feel a lump in your throat. Hear something that catches you completely off guard. Or walk away seeing someone or something a little differently. \nYou won’t know what the stories are about until you hear them. That’s part of the fun. \nIn a city where conversations often begin with the oh-so-familiar “So\, what do you do?”\, Brussels Unfiltered gives you a chance to ask a different question: “What’s your story?” \nAn event built on connection\nCreated by storyteller and speaker coach Shil Shanghavi\, the Head of Speaker Coaching for TEDxPerth\, Unfiltered started in Perth with a simple idea: bringing people together around short\, honest and personal stories. \nAfter sold-out editions in Perth\, Sydney\, Cape Town\, Chicago\, London and Berlin\, Unfiltered is now coming to Brussels. \nThe event\, brought to you by IABC EMENA and Social Capital\, is hosted by the Ambiorix Center\, a beautiful event venue in the heart of Brussels’ European Quarter. \nAgenda\n5:30–6:00 PM | Welcome & registration\nArrive\, grab a drink\, and settle in. \n6:00–6:30 PM | The stories\nFive people. Five personal stories. Five minutes each. \n6:30–7:30 PM | Drinks\, nibbles & good conversation\nStay for a drink\, enjoy some nibbles\, and connect with the storytellers and other guests. \nYour ticket includes\nFive personal stories you won’t hear anywhere else \nA welcome drink \nLight snacks \nPlenty of time afterwards to meet the storytellers and everyone in the room \nWe’re keeping the room small so it feels relaxed\, personal\, and easy to connect. Places are limited\, so grab yours while you can. \nCome curious\, and enjoy an unfiltered dose of honesty\, humour and heart!
URL:https://iabcemena.com/event/brussels-unfiltered-october-2026/
LOCATION:Ambiorix Center & Podcast Studio\, 7 Square Ambiorix\, Brussels\, Brussels\, 1000\, Belgium
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/webp:https://iabcemena.com/wp-content/uploads/2026/09/Brussels-Unfiltered-Oct-2026.webp
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