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DTSTART;TZID=Europe/Madrid:20260520T130000
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UID:19344-1779282000-1779285600@iabcemena.com
SUMMARY:If Managers Don't Own The Message\, You Don't Own the Culture.
DESCRIPTION:Why Culture Lives (or Dies) in the Middle and what communicators can do about it.\nMost organizations say culture matters\, then treat managers as message carriers rather than culture builders. That’s the mistake. Employees don’t experience “the company.” \nThey experience their manager. If managers read slides\, culture feels scripted. If they spark real dialogue\, culture becomes real. \nThis session shows communicators how to stop pushing talking points and start equipping managers to translate strategy\, invite conversation\, surface concerns\, and send insight back up. \nBecause culture isn’t built when leaders speak. It’s built when managers make meaning. \nYou’ll learn: \n\nA clear model for turning managers into two-way communication channels — not corporate megaphones.\nSimple tools to help managers translate strategy into “what this means for us.”\nA practical way to spark dialogue instead of dumping information.\nA system for capturing real stories from the floor — the raw material of culture.\nA framework for closing the feedback loop so employees see their voices move upward.\nA shift from measuring distribution to measuring understanding\, ownership\, and action.
URL:https://iabcemena.com/event/own-message-own-culture/
LOCATION:Online
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/webp:https://iabcemena.com/wp-content/uploads/2026/05/crescenzo-communications-webinar.webp
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DTSTART;TZID=Europe/Madrid:20260527T133000
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UID:19340-1779888600-1779890400@iabcemena.com
SUMMARY:In Memory of Rob Briggs — A Speed Mentoring & Networking Session
DESCRIPTION:In memory of Rob Briggs\, we’re running an online speed mentoring and networking session to honour his life and legacy. \nWould you like to get some advice from fellow comms pros? Or perhaps you just want to take some time to network with peers across the EMENA region. \nRob was widely known for his generosity\, warmth\, and willingness to share his knowledge with others. This session is a moment for us to connect\, support one another\, and continue the spirit of learning and collaboration that he embodied. \nPlease feel free to come prepared with a challenge or question you’re facing and you’ll be paired with peers to discuss in breakout rooms.
URL:https://iabcemena.com/event/in-memory-of-rob-briggs/
LOCATION:Online
CATEGORIES:Webinar
ATTACH;FMTTYPE=image/webp:https://iabcemena.com/wp-content/uploads/2026/05/In-memory-of-Rob-Briggs.webp
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