Managing the Communication Function (3rd ed.) by Diane Gayeski, Ph. is available free-of-charge to IABC members.
This manual provides a road map to managing the new landscape of business communication and to your developing career. Whether you already are, or hope to be, a communication leader, there’s something in it for you. Hundreds of studies have been synthesized to help you understand and argue persuasively for the best practices in organizing, funding, assessing and leading a communication function. Diane Gayeski has provided many actual examples of the approaches she’s applied with her clients over the past several decades in her work “rewiring”—both conceptually and technically—the communication infrastructure. It’s full of real-life examples and templates, visual models that will help you synthesize complex ideas, and tools that you can put to use immediately whether you’re managing a small or large team. It will take you from high-level strategy to managing individual projects, and from framing your first management-level job to thinking about your next career move.
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