Nov. 1, 2020

First IABC EMENA Webinar Provides Insights for Communicators

On Oct. 29 IABC EMENA hosted its first in a series of webinars on inclusion and gender.  More than 40 communication professionals from across the Region participated in the event. Facilitated by IABC EMENA board member Gloria Walker, the discussion provided participants the opportunity to hear from and engage with expert panelists.

“It was an honor to facilitate the discussion where so many ideas and insights were shared. I look forward to our next opportunity in 2021.”

A recording of the webinar may be found here.

Walker contributed a blog following the event, which can be found on the EMENA Region board blog page.


October 25, 2020

LATEST NEWS: Upcoming Webinar Reminder and YouTube interview with IABC EMENA Region Vice Chair Kendi Guantai

This week IABC EMENA will host its webinar on diversity and inclusion on Oct. 29. Registration is free and there is still time to sign up!  Click here to register! 

Questions for the webinar may be submitted in advance on Twitter using #iabc_inclusion and @iabceme

In other news, IABC EMENA Region’s Vice Chair Kendi Guantai was recently interviewed by Leeds City Council for her role as president of Leeds African Communities Trust. Check out the interview here.

Guantai is an academic at Leeds University Business School and President of Leeds African Communities Trust.


October 9, 2020

IABC EMENA to Host the First in a Series of Webinars on Inclusion

On October 29 from 12 – 1pm (CET), communication professionals from across the Europe, Middle East and North Africa region will connect to discuss inclusion and diversity.

Inclusion and diversity are at the heart of everything IABC stands for and the EMENA Region is doing its part. This webinar series is focused on creating connections among both EMENA Region members and other communication professionals with an interest in this important topic.

The COVID-19 pandemic has affected everyone worldwide and has partially contributed to a sense of social fragmentation. Aside from the public health challenges, politics, financial crises, and social media have also had an impact on organizations and business. For professional communicators these are critical times. Technology has made lives easier while at the same time enabled the swift dissemination of misinformation, so what can be done?

Find out during this unique opportunity and register today by clicking on the link below. Registration is free.

“Our Inclusion series aims to generate idea-sharing and spark debate around current topics of inclusion,” said Monique Zytnik, IABC EMENA Board Member and event organizer. “It is our hope that participants can learn from one another, share insights and suggest solutions to our mutual concerns.”

Building on a recently released Women in PR ebook (PDF) with numerous IABC insights and contributions, the webinar event offers a superb lineup of speakers, including one of the co-editors of the Women in PR ebook, Ana Adi from Quadriga University in Berlin. Other guests include Alex Malouf, corporate communications director for the Middle East and Africa at Schneider Electric, and Ann-Marie Blake, an international board member for IABC and currently managing director, Verdayne Communications in the United Kingdom. Background information about the panelists is provided below.

IABC EMENA Board Member, Gloria Walker, is scheduled to facilitate the discussion.

Ana Adi

Dr Ana Adi is a Professor of Public Relations and Corporate Communications at Quadriga University of Applied Sciences in Berlin; the chair of the Digital Communication Awards; the host of the Women in PR podcast, and co-editor of the Women in PR ebook. When not writing about what communicators can learn from protests and social movements, Dr Adi focuses on mid-term solutions for the professionalization and future-proofing of communicators. She also often speaks about the measurement and evaluation of communication and storytelling. Originally from Romania, Dr Adi obtained her doctorate from the University of the West of Scotland and has worked and studied in the USA, U.K., Belgium, Thailand and Bahrain.

Ann-Marie Blake

Ann-Marie is a communications consultant and leadership coach.  She has a wealth of experience leading communicators and advising leaders in the world’s largest financial services organisations.

Ann-Marie holds Chartered PR Practitioner status and sits on the International Executive Board for IABC. She is also a founder member of the PRCA Race & Ethnicity Equity Board (REEB) that exists to create both immediate and long-term proportional racial equity within the PR and communications industry. 

Alex Malouf

Alex Malouf is a marketing communications executive who has spent the last 17 years in the Middle East. Alex has lived across the region, in Saudi Arabia, Bahrain, Lebanon, Jordan, Syria and the United Arab Emirates. He is currently the Corporate Communications Director for the Middle East and Africa at Schneider Electric.

A journalist by training and with a cultural mix that is both European and Arabic, Alex’s expertise spans communications and media, public relations and marketing for both multinationals in the energy, technology and FMCG space as well as several Gulf-based government institutions. Alex’s experience includes corporate communications, media relations and outreach, content development, crisis/ reputation management, and digital media.

When he’s not putting pen to paper, Alex can be found advocating for the region’s media and public relations industry. Alex is passionate about promoting sustainability in the communications sector by highlighting the industry’s potential to GCC nationals. He works with not-for-profit organizations such as the IABC to shape and support training and awareness initiatives for both those wishing to pursue a career in public relations.

Gloria Walker

Gloria Walker is a highly experienced public relations and communications practitioner with international experience in delivering results-based communications programmes to financial, energy, aerospace, automotive, consumer services and government organisations in the US, Europe, and Asia through both in-house and consultancy roles.

Gloria has taught at universities in the US, UK and Thailand, has published in professional journals, and has given presentations at professional and academic conferences in the US, UK, Slovenia, Thailand, Vietnam, India, Dubai and Turkey.  She combines her consulting practice with academic appointments. She is an adjunct professor in the MA Public Relations programme at the London College of Communication (UAL) and teaches undergraduate business and communications classes at the London campuses of Hult International Business School and Fordham University.  She is a Fellow of the UK’s Higher Education Academy.

Gloria is an active member of several professional associations, including the Public Relations and Communications Association, where she is currently in her fifth term as a member of the PRCA Council. She is an accredited member of the International Association of Business Communicators and is currently treasurer of IABC’s EMENA Regional Board. She is also a member of the Chartered Institute of Public Relations (UK), the European PR Education and Research Association, is a Fellow of the Royal Society for the advancement of the Arts, Manufactures and Commerce and a Freeman of the Company of Communicators.

For more information about IABC EMENA and the event visit


October 5, 2020


As part of the International Association of Business Communicator’s (IABC) commitment to enhancing member experience and professional growth, three IABC regions across multiple time zones came together last week to conduct “Tea, Trivia and Conversations,” a virtual networking event. More than 30 members from the Africa, Asia-Pacific (APAC), and Europe, Middle East and North Africa (EMENA) Regions participated.

“The opportunity to bring communicators together, whether virtually or in-person, is always beneficial to our work,” said Michael Nord, EMENA Region board member and partnership director and cohost for the event. “This is one of the great advantages of an international organization like IABC; the ability to connect with professionals from around the world.”

The networking event included something for everyone, from communication trivia to personal membership testimonials to suggestions for future events.

Asia-Pacific Region President Kristy Christie, who also helped organize the event offered that IABC’s networking events “provide a great platform for professional communicators to share best practices, connect with like-minded peers in similar specializations, all while developing new friendships.”

Virtual collaboration events are cost-effective ways for communicators to connect to discuss important topics and refine business processes, and has proven to be an effective method during the pandemic.  Leaders from the participating regions acknowledged that regardless of what’s happening in the environment, business communication must remain relevant, timely and meaningful, so these type of global networking opportunities with communication professionals enhances those efforts. 

“We know that employee satisfaction is a result of good communication practices by leadership at all levels, so networking events open the door to new and innovative ways to connect,” said Carol Allers, chair of IABC’s Africa region.  

All three regions look forward to future opportunities to expand virtual networking to other regions across the IABC community and to encourage those who participated to spread the word.

For more information about IABC and regional chapters near you, visit .


September 6, 2020


New board members have been named for the 2020-21 Europe, Middle East, North Africa Region (EMENA) Region of the International Association of Business Communicators (IABC). Information about the new EMENA Region board members and their professional background may be found here.

The EMENA Region has active chapters in the Gulf, Switzerland and the UK & Ireland and communities of members in several other countries in Europe including Belgium, Netherlands, Russia and Slovenia. With hundreds of members across the region, more than 50 are members-at-large.

The board is comprised volunteers who are committed to identifying and providing opportunities for communication professionals to connect and share best practices, while also providing a valuable collaboration platform.

The new board is underway in discussions to arrange for a variety of events in the coming months. As details become available, information will be provided across the website and social media platforms.

For information about the EMENA Region, contact the board at .