Leadership Institute 2018

Step up your Communications Game!


Do you work in Communications or a related field? For the first time the International Association of Business Communicators (IABC) is coming to Vilnius and is inviting all communications professionals and those wanting to know more about the field to join.
The IABC Leadership Institute opens its doors for all marketing and communications professionals, from Europe, Middle East and North Africa (EMENA), for the first time in the Baltic region. This will be 2 days of learning that will include leading international speakers, as we seek to drive the profession forward and support you in your career development.
Meet and network with professionals from The Netherlands, Denmark, Slovenia, UAE and many more countries with the aim of sharing ideas, inspiration and insights that will step up how effectively we communicate with others.


We start at 12:00 on Friday and finish in the afternoon of Saturday.

The program of Leaderhsip Institute is organised in two days:

  • Friday, September 14th is the open conference day with key notes from all over the region, including our very best of Lithuania.
  • Saturday, September 15th is a more intimate workshop day with limited seating, and a great learning value for 25 EUR (while for IABC members it is free)

Saturday’s workshop: Strategic narrative for change communications

Vision. Purpose. Value proposition. Particularly at times of change, these need to connect together into a single narrative that provides strategic clarity and an aligned leadership.

-Stuart Maister, Strategic Narrative.

About Stuart and the workshop
This workshop focuses on the core story which underpins your change communications. Get this right and you achieve three key outcomes: clarity, as everyone understands; alignment, as the leaders and their teams are pointing in the same direction behind an agreed narrative; and leadership – because there is a focused direction which has a story in which people can believe. In this workshop Chief Storyteller Stuart Maister will take you through a process to help you develop this story. You will get at least one great idea to take away – and may be able to write the story of change you need to tell. Stuart has workd with companies like Cisco, Arup and BT, among others. See testimonials>>
Price: 25EUR for non IABC members, free for IABC members.
Only 25 attendees accepted in this workshop, lunch and coffee breaks included.
Eventbrite - IABC EMENA Leadership Institute 2018

Friday’s Speakers and Topics (more to come)

Mike Klein [NL, US], Communications Consultant & Thought leader
5 tangible ways communicators can make an impact

Mike Klein is IABC EMENA Chair and a writer and communication consultant with  Changing The Terms, based in Delft, NL. With professional experience and an academic background combining political and business strategy, Mike is an expert on targeted writing, research, and communication planning to support organizational change and performance.  Mike has worked with, among others, Shell, easyJet, Cargill, VEON, Tetra Pak, Avery Dennison, Barclays and the Florida Democratic Party.  He holds an MBA from London Business School, and is the author of “From Lincoln to LinkedIn”.

Alex Malouf [UAE], P&G, Corporate Communications, Cannes Lions’18 judge
Is it time we redefine the concept of influence?
Former journalist Alex Malouf has carved out a niche as a lively voice in the Middle East’s media scene, combining razor-sharp observations with a keen understanding of the forces that underpin the region’s digital transformation. Much of which, no doubt, is informed by Malouf’s day job at P&G, where he manages reputational affairs for the Middle East’s largest FMCG. Malouf’s experience and roots in the region are not the only things that set him apart — he is also a highly visible advocate for modern public relations, serving in senior roles on numerous industry organisations. Alex blogs at www.alexofarabia.com , was selected as one of top 25 innovators at EMEA by The Holmes Report, and also was a Cannes Lions judge for PR category this year.

Jasna Suhadolc [SI], Founder of VirtuaPR
The rise of chatbots in business
Jasna is the founder of the digital marketing agency Virtua PR and an experienced digital marketing professional. She works with European clients and provides consulting, training and speaking. Her agency specializes in content and inbound marketing, and is a HubSpot Silver Agency Partner. Jasna is also an author of the book New opportunities in e-communication (in Slovenian), a sought-after speaker at conferences and a frequent jury members at awards such as Effie Awards and IABC Gold Quill. She is currently appointed to the Management Board of the IABC EMENA.


Michael Nord, MBA, SCMP – IABC Director, Principal Consultant with The Fifth Business

The global dimension fo IABC

Michael is a Danish citizen, living in Amsterdam, the Netherlands, where he steers and facilitates large strategic change and engagement projects in blue-chip companies across the globe. He has  previously worked for Philips, Belkin, IAVI, agencies and the Danish Government. Michael was co founder of the Dutch IABC chapter in 2007 (the year he joined IABC), and is a former Regional Chair for the EMENA region. He chaired EuroComm 2015 and supported EuroComm 2016, 2017 and 2018. He has served on PACs, the Finance Committee, the Academy committee and sits on the taskforce for global sponsorships, mentor ship and IABC history, and supports IABC leadership on technology issues.

Andrius Grigorjevas [LT], Semiotician and brand strategist, Be&Do
What the gaming industry knows about its customers and we don’t

Semiotic, strategist at the brand management agency “Be&Do”, who works with researches of trends and industrial workshops.
Gaming  is bound to become the biggest part of entertainment industry – and yet the lessons of marketing and communication that emerge from there are largely ignored by the rest of the professional community. From positioning to monetization managing communities and influencers – gaming industry is a treasure chest for everyone who wants to pick up new tools and insights about customer behavior and motivations.


Inga Romanovskiene [LT], Director at Go Vilnius

The case for “Vilnius the G-spot of Europe” campaign

“Vilnius, the G-Spot of Europe. Once you find it, it’s amazing!”. Like it or not, even with just a couple of weeks of it having gone public, the results speak for themselves: on the day of the campaign’s release, 937 publications around the world had already mentioned it. To this day, 1.200 publications have, including the New York Times, The Independent, The Guardian, and even John Oliver, who talked about it for almost four minutes during his program. The searches for Vilnius multiplied by 10 according to Google. And the web page was bombarded by thousands of visitors from a total of 157 countries, who spent in average two minutes on it. It’s estimated that more than 700 million people were reached only by the earned media it generated. Inga will share the backstory of this case with all the conference attendees.

Communications 3.0: Where are we heading?


Is there no difference between external and internal communicator? Is marketing and communications blending into one discipline? What are the skills that will be critical for the future communicators? Why join an association and how to pick the right one?

All of this and much more in our panel discussion!


Michael Nord, IABC International; Lina Jakučionienė, Chairman of Lithuanian Communications Association and EACD Ambassador in Lithuania; Andrius Milinavičius, Board member of Lithuanian Marketing Association; Mike Klein, IABC EMENA Chairman

Eventbrite - IABC EMENA Leadership Institute 2018

The Location – Vilnius, Lithuania

The event is taking place in Vilnius, recently called the G-Spot of Europe – you may not know where it is, but once you find it, it’s amazing! Lithuania is in the geographical centre of Europe, and is on the crossroads between Nordics, East, and West. Lithuania is also the home of media companies like Bored Panda and is moving towards becoming the hub of the emerging Fintech industry.

Lithuania’s capital, Vilnius, is especially atmospheric, and its Old Town is one of the largest and best preserved in Europe. Vilnius is a varied and cosmopolitan city where you can fly in a hot air balloon right over the rooftops, participate in rally car driving, get cozy in charming local coffee shops/book stores, or go shopping, for everything from designer clothes to local amber and linen products.

Travel to Vilnius

All Airlines, both regular and low cost fly to Vilnius – view the list.

Vilnius airport is compact and you can reach any point in the city within 30 minutes taxi ride.

The best flight search engine for low costs is Greitai.

Transportation in town – we suggest to use Uber to get best rates.

Attendance Fees

The Leadership Institute is free of charge for all IABC members (yes, we said free).  All you have to pay for is your flight and stay-over.

Two day event for non-members (including both Conference and Workshop days) is 25 EUR per person.

For non-IABC members, your attendance is free if you also bring your manager to the two day event.

Eventbrite - IABC EMENA Leadership Institute 2018

Further information

Do you have any questions? If yes, contact us at [email protected] or [email protected] for more information on the location, the agenda, and what we’ll be up to!

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