We are IABC Europe, Middle East and North Africa – part of a global community of more than 10,000 strategic communicators. Our members work for global brands, leading agencies and we are independent consultants too. Together, we have one common goal: To become the best strategic communication professionals we can. We connect and inspire each other through events and professional development programmes, and by sharing best practices. Welcome!

Drama, speed, trauma – it’s all part of transformation

At EuroComm 2017 in London next month, theblueballroom’s Sheila Parry will tell us about the inspiration behind her PRIDE Model, a philosophy and methodology that brings together the interests of the employer and the employee in an exploration of five key components – ­Purpose, Reputation, Integrity, Direction and Energy –­ that together achieve organisational and personal performance. […]

Insights into “Trust in Public Institutions”

by Anthony Kennaway IABC Switzerland’s presentation of the Edelman Trust Barometer took place in Zurich on 7 February and was fascinating. Special thanks to Susanne Marell, the CEO of Edelman Germany, who gave our members and guests a full hour of insights into the survey. It’s clear that the warning lights of public opinion are flashing […]

Putting the science into change communications

When she joins us as a keynote speaker at EuroComm 2017, Hilary Scarlett will talk about change from a neuroscience perspective. To give us a preview, she shared some insights on the topic with IABC EMENA Region board member Kasha Dougall.   Our theme for EuroComm is “Transformation”. How have you personally experienced significant change or […]

FREE WEBINAR – good internal comms practice

Sign up for the next free webinar, brought to you by the EMENA Region Board of IABC, in which we set out the principles for good internal communication practice that are associated with employee engagement. Our guest speaker is Dr Kevin Ruck, the editor and co-author of the textbook Exploring Internal Communication. He is also the course leader […]

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 People • Places • Events

Networking is one of the most valued aspects of being an IABC member. Our gallery of pictures from recent IABC EMENA events captures the atmosphere: camaraderie and creation of lasting connections, combined with professional focus and learning