Measurement still important

An international survey of PR professionals has found that more practitioners than ever are measuring the effectiveness of their communications programmes.  Based on a survey of 520 PR professionals internationally for the Association for the Measurement and Evaluation of Communication ( and the Institute of Public Relations (, findings showed: 88% […]

Take part in social media research

The Society of New Communication Research has launched a research study called “The New Symbiosis of Professional Networks” to look at the impact of social media on professional networks.  The study will examine the role that social media has on decision-making among enterprise users.  The results of the study will […]

New UK Report on Employee Engagement

This report has many interesting case studies about what companies are doing to engage with employees.  The findings have many implications for communicators, mainly because communications, while implied, isn’t mentioned much and isn’t identified as a driver of engagement.  Leadership, engaging managers, employee voice and integrity are identified and examples […]

UK Government Publishes Report on Employee Engagement

On 16 July 2009, the UK Government published the MacLeod Review “Engaging for Success:  enhancing performance through employee engagement” by David MacLeod and Nita Clarke.  Commissioned by the Department of Business, Innovation and Skills the 157-page report examines the basis for engagement, the barriers to engagement and the factors that […]

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