Enterprise Social Networking (ESN) on platforms like Office 365 Yammer, Slack, Jive, Salesforce Chatter, IBM Connections, and currently in beta-test — Facebook at Work, we’re facing emerging office “change behaviour” that should not be left to nature (IT) for employee adoption and understanding.
Most traditional IT programs are out of date in today’s business world. ESN requires enterprise-wide “nurturing” by Internal Communications, Knowledge Management, Organisational Development, Human Resources, and IT to create a sustainable network and groups that demonstrate business value.
IABC-UK board member, Lesley Crook was recently interviewed by Gloria Lombardi. “It’s going to be a slow burn of evolution, rather than a revolution.” Where some organisations will be ready to take enterprise social to the next level not before a good few years. There are some challenges to face. They may be different for each company. The “command and control” management structure still exists inside some companies. Some businesses might be strong on external channels such as Twitter or Facebook, but their internal “digital transformation” is still in its infancy. “Many leaders value external social media and are appreciating the value of employee advocacy. However, they don’t use the same technique internally. They don’t take the time to be visible and hear the employee voice.”
And, if you think that it’s just a generational thing, think again. It’s about mind-set. As Lesley puts it: “People of all ages are comfortable with social networking. Passionate about it and totally get it. Other people are not. Tools are getting simpler and need no training. Management and employees need to consider to change their behaviour, and cut down “email trees” and look to collaborative platforms for better ways working. Just as they have done over the years changing their behaviour from: a secretary taking down dictation, to all of us using office email, then file shares, and then instant messaging.
And, with the surprise leading Microsoft announcement yesterday, that any organisation with an Office 365 license will gain access to Yammer and have it automatically activated. This looks like a game changer for office email behaviour and Yammer competition!
For more on the business value of changing office email behaviour take a look at Working Out Loud in A Network #wolan approach developed by Lesley. It demonstrates the relevance of turning digital collaboration (ESN) into your “internal DNA”, and the power of introducing intelligent hashtags. This approach has been endorsed by Microsoft, Digital Workplace Group (DWG) and GSK German Works Council.
Lesley will be part of an IABC-UK event in May on the future of work. In the meantime, you can find her on our IABC-UK LinkedIn group as community manager, and one of our regular Tweeters along with Gay Flashman.
IABC members can also contact Lesley Crook directly, ready to answer any questions that you might have in order to take this exciting culture change to the next step with your employees, staff, leaders, customers, clients and partners.