A seat at the table

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If you have followed the Griffiths & Hinton research on the future of the communications profession you’ll know that if you want a seat at the table as a communicator, then you have to be able to operate at board level. The IABC Career Roadmap speaks to this, guiding communicators from foundation level, through generalist / specialist to strategic advisor and ultimately, for those who aspire to it, business leader.

You may have seen a couple of Communication World articles from IABC UK Past President Stephen Welch which set out practical steps for improving your business acumen:

The top of the tree can be a confusing place though – so if you want to help steer an organisation at the highest strategic level – here’s a brief guide that will walk you through three types of board (full-screen)

On that note, it is worth noting that IABC is looking for people to step up and lead at the International level. If you’re interested, meet the current board and submit your application.

Deadline 15 December 2015.

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