A unique training opportunity!


We are delighted to offer IABC members and other communications professionals an opportunity to attend a special training session led by former IABC Global Chair, Adrian Cropley.

Focused on Leadership Skills for Communication Professionals Adrian re-focuses our attention on Valentine’s Day to those vital skills that help us to navigate change and our sometimes irascible leaders.

Normally based in Melbourne Australia and following his appearance at EMENAComm, Adrian will be in the UK for just two days. We’re really excited by the content and as previous attendees can attest, this is “A brilliant course. Really got me thinking about how me and my team can become more strategic. Good mix of presentations, individual work and group work.”


Course Synopsis:

Leadership Skills for Communication Professionals (10 CPD Credits)

Outline for our one-day workshop

Explore the demands of communication leadership and the skills and attributes needed to lead an effective team and achieve key organisational outcomes.

This class will be taught by Adrian Cropley OAM, FRSA, SCMP and draws on his extensive years of business, HR, communication and change experience, coupled with leading practices of his global clients. He will be supported by our own Jane Mitchell, FRSA, former IABC UK President and International Executive Board member with a wealth of experience of working with leadership teams during change and transformation programmes. During the programme, Adrian and Jane will help attendees through some of your specific challenges. Expect to walk away with helpful solutions, tools and techniques and have fun in the process.

What you’ll learn 

· Management vs. leadership – what’s the difference
· Identifying and developing your existing leadership qualities
· Collaborative working and relationship building
· Increasing your influence to become a strategic leader


Is this course right for you?

The course will be of interest to those currently occupying middle management positions with at least five years’ experience, who are preparing to advance to a more senior leadership level.


Course outline

The manager vs. the leader
· Learn the characteristics and behaviours of effective leaders
· Review the manager versus leader inventory
Explore the team and the Parker Team Survey
· Discover the attributes of a high performing team
· Define teams and explore the Parker Team Player Survey
Build great relationships and get the best out of people
· Gain insights into emotional intelligence and the emotional competence framework
· Explore how you influence others
Be an influencer and strategic advisor
· Understand why people come to you for advice and how to build your value
· Be a strategic advisor and trusted business partner in your organisation
· Keep people coming back for value-added work where you can make the biggest impact on driving the business


About the trainers

An accredited business communicator, and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognised as an expert in strategic communication. With a career spanning over 25 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs and executive leadership and coaching. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences all over the world, and has received numerous awards including international Gold Quill awards for communication excellence.

With a career beginning in broadcasting and award-winning film production, Jane has worked in the world of communications for over 30 years. She supports primarily global organisations at all levels in embedding values and ethics by advising on and developing communication strategies for company ethics programmes, designing and facilitating of values-based leadership programmes, and giving the most senior leaders news that may not always be good on the health of their ethical culture.

The course will be held at the DeVere Canary Wharf, 1 Westferry Circus, London E14 4HD.
Thanks to Barclays for kindly hosting


Reserve your Place 

Spaces are limited so book now. We have negotiated a special discount for IABC members and friends.

The rate will be £450 for IABC members. £500 for non-members. (All prices include vat) Your fee includes lunch and refreshments.

To register and for more detailed information about the course including learning outcomes, agenda and information about who should attend can be found here: