Executive Board 2015 – 2016

Members on the Executive Board take IABC UK forward with varied expertise, strategic leadership skills and a deep understanding of the communication profession. Meet the new board members! 

Casilda Malagon – President. Casilda Malagon is a global communicator with a background in international policy communications and a passion to building teams that make a difference. She recently joined global mining company, Anglo American. An IABC member since 2009, she has been part of the UK Board for the last three years and is currently President-Elect of IABC’s UK Chapter. Twitter: @casilda1

Tom Kull – President Elect. Toomas is an international corporate communications specialist. He is a senior consultant at Project Associates, a reputation and crisis management consultancy. He provides strategic communications advice to both corporate and private clients, from across sectors. Toomas has been an IABC member since 2008, and has previously served on the board as VP for membership and is currently responsible for PR. Twitter: @Toomas01

Kira Scharwey – Treasurer and VP Student Membership. Specialising in energy, the majority of Kira’s career has been on the agency side. Kira was an IABC Maritime Canada Board Member for three years before moving to London and joining the UK Board last year.
Twitter: @kirascharwey

Tessa O’Neill – Past President. Tessa is an award-winning, corporate communicator with 17+ years’ experience across a variety of industries, including FORTUNE 500 and FTSE-listed companies. Previously working in the culture transformation programme at AbbVie, Tessa’s current role is global internal communications director for the Respiratory business at GSK, a global healthcare company. She loves to be out in nature (whether running or walking her dog) where she can relax and be inspired.
Twitter: @TessaJOneil


Marcie Shaoul – VP Membership – Business Development. A senior facilitator in multi-stakeholder processes, Marcie has worked as an international civil servant specialising in areas of international concern. Prior to founding Communications for Development, Marcie was Head of Stakeholder Engagement and Communications at the Commonwealth. Marcie has set up communications departments in national and international organisations and understands how to effectively communicate messages to the multi-stakeholder triangle of government, NGO and private sector. Her experience of working across all three disciplines means she is a key player in facilitating tripartite understanding around international issues. She became an IABC member last year. Twitter: @marcie_speaks

Lauren Brown – VP Individual & Corporate Membership. Lauren Brown is a communications professional with strong background in business and a keen interest in projects aimed at maintaining and enhancing employee engagement. She joined Fieldwork Education, a small educational services company, after relocating to London from Canada in 2013. As an IABC member in Canada, she transferred her membership to the UK chapter and has volunteered with the UK board since 2014. Twitter: @lcatbrown

Daniel Schraibman – VP Regional Membership. Daniel is a Director of Serekinti, a communications, coaching and business consultancy. The company helps organisations and individuals to achieve their potential by building confidence and skills, and enabling them to have successful, long-term relationships with their key stakeholders. Previously, Daniel was Head of Communications at South Hook Gas where he worked with the rest of the leadership team to transform the company from new business start-up to become Europe’s largest importer of liquefied natural gas. Prior to South Hook Gas, he worked for Chevron where he managed proactive and reactive communications projects for internal clients across Europe, Middle East and Africa. He has also worked in media, internal and corporate communications at Abbey National (now Santander). A keen traveller, Daniel has spent almost four years of his life exploring the globe including a stint as a journalist at a national newspaper in Ghana. He graduated from Liverpool John Moores University with a BA (Hons.) in Business Studies with Marketing. Twitter: @DanSchraibman


Dana Poole – VP Digital Communications. Dana has 14 years’ experience as digital communicator. She has led and managed projects such as: internet website network re-branding, intranet and internet platform roll-outs, measurement and reporting, training and adoption of best practices, creation and management of global networks of communications partners in large multinational companies ranked top 3 of Financial Times Bowen Craggs Index. Dana joined the IABC UK board in 2014 and has since then led in the revamp of our website and social media channels. Twitter:@dana_poole

Gay Flashman – VP Communication Content Strategy & Development. Gay is a digital content executive and former journalist with more than 20 years’ experience as a programme editor and manager at Channel 4 News, Channel 5 News, the BBC and the ABC in the UK and Australia. Gay runs global content marketing agency Formative Content. Amongst her current content clients are the World Economic Forum, Fund Forum International, SThree Recruitment and the Global Education & Skills Forum. When work, family and dogs allow, Gay enjoys running, road-biking and baking novelty birthday cakes. Twitter: @g_flashman

Lesley Crook  – Social Media Director. Lesley is a leading light for enterprise social networking and is the founder of a new consultancy, Working Out Loud in A Network #wolan. Lesley has more than 10 years internal communications experience inside a global healthcare company that spans Yammer and SharePoint community management, intranet governance, digital channel management, event management, reward & recognition system design/management and production line employee engagement. Lesley is a Lean/Six Sigma practitioner and has a CIPR post-grad diploma. Twitter: @LAC999



Kirsty Brown – VP Events – Networking. Kirsty is a seasoned event organiser, with 18 years’ experience of running conferences and networking events across a wide range of industries. For the last 8 years, Kirsty has been heading up The Communication Directors Forum, the exclusive cruise ship event for senior UK communicators. Kirsty’s specific areas of expertise include event sales & marketing, conference content development and speaker recruitment & management. Kirsty is a new member and is looking forward to being part of the IABC network. Twitter: @KirstyMacMillan

Caroline Taylor-Martin – VP Events – Professional Development. Caroline works as a freelance communications practitioner. She has gathered a wealth of experience working within complex, global, blue-chip, unionised and regulated environments undergoing extreme transformational and cultural change both in BAU and programme settings.  She’s worked in utilities, rail and technology industries but lately she’s focussed on financial services. Caroline is particularly interested in the role that great adult-to adult conversations play in both employee and customer engagement and believes that many businesses suffer similar issues and challenges and that there’s plenty of common ground across the different sectors where knowledge and lessons learned can be shared and exploited.

Non-Executive Board Members for IABC UK

Susan Walker, ABC. Susan’s career began in the internal communications field before joining Market and Opinion Research International (MORI), the major UK research agency where she headed the employee research practice. She is now running her own engagement and communication evaluation research business. Susan is a Fellow of the Institute of Internal Communication and an Accredited Business Communicator (IABC). She has held various posts within IABC UK Chapter in the past and presented at events worldwide including IABC conferences in New York, Los Angeles, India and Brussels. Susan has written a book: “Employee Engagement and Communication Research – measurement, strategy and action” was published by Kogan Page last year. This year she will receive IABC Chairman’s Award for 2015 at World Conference.

Matt Frost. Matt has been working in the communications industry for 14 years. In that time he has held many positions within the same creative agency, SHILLING. He has a background in graphic design and business management and since 2012 has been CEO of the company. He joined the IABC UK Board in 2014.

Stephen Welch. Stephen’s expertise is in helping organizations improve their communications to support culture change, innovation, communication, leadership development. He works at the intersection of Communication, Leadership, HR and Market Research. He also has some skills in the reputation, PR and marketing arenas. Currently, he is working at Dialog Semiconductor, leading the development of the Communications Department; to ensure continued success of this fast-growing business. Stephen was previously a Director of Hay Group, the global management consulting firm. He has been in the UK Board for four years, serving two of those as President. He is also a member of the International Advisory Panel for Communication World, IABC’s monthly magazine.


International Executive Board for IABC

The International Executive Board, or IEB, is the governing body of IABC and is accountable to its members.

The IEB shall have supervision, control, and direction of the affairs of the association; actively pursue the association’s mission; determine its policy within the limits of the law, Bylaws, and Articles of Incorporation; uphold the IABC Code of Ethics for Professional Communicators; and supervise disbursement of funds.

The IEB develops the strategic plan and direction for the association under the guidance of the Association Bylaws approved by the IABC membership. The IEB serves as the Board of Trustees for the IABC Foundation.