10 steps to building an employee champions network

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We trust the people we work with, so we trust what they say.

Once again, the Edelman Trust Barometer reports that we have twice as much trust in ‘experts’ and ‘someone like me’ as we do in our CEOs.

That’s not good news for internal communicators, where traditionally we’ve spent time and resource on developing core channels such as leadership communications and managers as communicators.

So why not invest in a network of employee champions who will communicate your organisational story in a credible way to the people they work with?

A champions network will be your extended voice, reinforcing key messages on the ground to engage the hearts and minds of the people that matter.

Champions know the area of the business they work in better than you. They will instantly localise and tailor your messaging to their audiences. It will be more impactful, more relevant and more authentic.

Take time to listen too. Your network will be your ears and eyes on the ground. Get your champions to feedback on how messages are landing to help you tweak or even switch up your strategy.

Are you in? Here’s how to start…

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