Leading as an Internal Communicator—The Power of Words and Connections

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When the word “internal communicator” comes up, most people in the business world don’t immediately think of the word “leader.”

But internal communicators do have real opportunities to lead and influence the course of events. Some involve the confident use of the role of writer and content generator, others reflect the ability of IC pros to suggest and influence organizational agendas, and still others come from the willingness of IC pros to connect people, ideas and resources.

Leadership through writing and content development is the most obvious angle—particularly when it involves winning the battle against excessive self-censorship.

Challenging the seductive safety of excessive self-censorship is where the communicator can move from being a stenographer to being a leader.

My own default position is clear. I start by asking myself: “What would I say if I were that person, in that situation, pursuing his or her own agenda and seeking maximum odds for success?”

I don’t get everything approved on that basis, but I have never been yelled at, either for being too outrageous or too timid, in more than 20 years.

There is some navigating to do with this stance. It requires real knowledge of the involved content and where possible, empathy with the “speaker.”

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