Building and running your own business

NHS, Lower Marsh, 13 March, 2018

IABC UK piloted a new approach to learning using an Ideas Exchange to explore issues about building and running your own business.  A wide ranging group including experienced business people, in-house professionals, interim consultants and students from the London College of Communication met to debate topics that concerned them including:

  • What are the key things to create, maintain and sustain a great professional reputation?
  • What approaches do people take to building and using networks that add value to the network and help develop business?
  • What should you charge for your services?
  • Is time the right basis for charging for your services?

The format meant everybody learned from each other in small and then a larger group.  David Gifford from Inscript Design helped capture some visual notes from the session.   Everybody thought the event had provided value, had been a good use of their time and had helped them understand more about how to build their business.  On key objectives for IABC:

  • 89% thought the Ideas Exchange helped people connect with other communicators
  • 78% thought the event had helped develop their skills

So, a good evening all round and a great set of visual notes to capture the discussion for those who were there, and a teaser for those who could not make it!  We will use the format of the Ideas Exchange again as it worked well.  Thanks to Tim Hart and the NHS for hosting!

Mike Pounsford

IABC UK President 2017 – 2018

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