I knew this day was coming

As soon as I said yes, well over a year ago, to become Mike’s number two I knew that the day when I would have to step up as President of IABC UK would come round soon enough. And on Wednesday evening, with brilliant blue skies and the beautiful London skyline providing a wonderful backdrop for our AGM, I became President of the UK chapter of the IABC (International Association of Business Communicators).

The beauty of getting involved with a professional association such as IABC is that there is built in continuity. You sign up for a three year term, a year as President-elect, a year as President and then a year as Past President. The continuity has come from a succession of great teams. For the year just finished it is right to pay tribute to Kira Scharwey who has completed her three year term and to Mike Pounsford, who has been an inspirational president, leading from the front and giving me a great base to build on.

And we have an exciting year ahead. We have a great Board (names below). Several new faces adding to the majority of last year’s team. These are people who come from a range of roles across the communications sector, and who are passionate about communications and how we can help improve the profession.

I want us to continue focusing on delivering value to our members, something we’ve tried hard to do over the past year, for example not charging members to attend events. We need to keep challenging ourselves to improve our offering thereby encouraging comms professionals to take out a membership because they value what they get for it. That doesn’t just mean the events we run either, but access to so much more, including mentoring (either providing or receiving), recognised certification, a new corporate membership offer, a fantastic wealth of resources and seminars, as well as the Gold Quill awards process and probably a bunch of other things I’ve not mentioned.

This year I judged for Gold Quill for the first time. If you don’t know about them then I can only recommend you find out. I was so impressed by the way Gold Quill sets out what excellence looks like in communications, not just as an award but simply for structuring a communications project.

What really differentiates IABC is the global nature of the organisation. Whether through the connections you make, the events you can attend such as Euro Comm, this year an excellent experience in Copenhagen or World Conference, where just a couple of weeks ago over 1,300 communicators from 30 countries met in Montreal. All reports were it was a great event and next year I want to join them in Vancouver.

Another way we can display our international credentials is through our own activities. Earlier this year we worked with the IABC San Francisco chapter to hold a live ‘Conversation Across the Ocean’ where we had a panel eight hours apart but chatting as if we were in the same room; examining the cultural differences that communicators face. Feedback from the event was brilliant and we know there is interest from other US and Canada chapters to follow up.

Events are our ‘bread and butter’. Over the past year we have run a range of different events targeting and attracting people from across the communications spectrum. We ran one event, a hugely interactive opportunity to learn about improvisation in storytelling, in London and also in Leeds, with the latter attracting over 150 people.

Our relationships with Leeds University, and the London Communications College are flourishing. This year we will think about how we can do more for students, not just so they get a good experience this year, but also to provide skills students can take with them in their careers. We have two student board members this year. One of them Alexa Cifre has already blogged about how she has developed her networking skills at last night’s AGM.

Another key area of focus for this year will be our own communications (which may either be a strange or obvious thing to say for a comms sector organisation). We need to improve our proactivity around social media and website particularly and have plans in place to do that.

One other really important thing that I’m keen we focus on is listening. It’s a subject that I am very passionate about. My belief is listening forms a key part of the communicators’ armoury. As someone said to me recently, for communicators the output of listening is getting and sharing valuable insights, but the outcome is increased influence. Yet I believe, that in many big companies especially, listening is under threat. This may be because teams, shrinking in size but expected to do more are focused on huge tasked-based in trays, or the difficulties of getting around an organisation in an era of strict travel policies or maybe simply a lack of confidence or capability.

I think this is important and we need to do something about it. I want IABC to be involved in this, but it is probably bigger than something we can do ourselves and I’ve had conversations with colleagues from across the industry including some of the other sector groups, such as IOIC and CIPR Inside, to see where we can work together for the benefit of the profession as a whole.

Sometimes we do need to temper our enthusiasm and ambitions though and remember that everyone involved on the Board of IABC UK is a volunteer. For me personally, I’ve just started an exciting new job at Johnson Matthey. Leading a volunteer board means you won’t always get to deliver all the exciting things you might like to. Sometimes real life will get in the way. All the best laid plans etc. I say this because whilst our ambition is big, it is important to have a degree of pragmatism. Hopefully both the quality, and quantity of people we’ve got this year will mean we can cover when someone has to deal with other priorities.

Ultimately though it comes down to what members (and non-members) think. Are we offering value, are we providing something that helps them develop or do their job better? I hope so!

My ask of communication professionals reading this is please get involved, come to an event, tell us what you want and where we can provide you with something that is worthwhile. IABC (and the other comms organisations) can only prosper if you help us provide what you need.

If I’ve learnt anything this year it is the truth of the old saying “the more you put into something, the more you get out”. I’ve had a great year getting more involved with IABC, you can too and I’m excited about 2018/19, which looks set to be a memorable year for IABC UK.

I look forward to seeing you at an event soon.

IABC UK Board 2018/19

Howard Krais (President). Sarah Parker (President-elect), Mike Pounsford (Past President), Ann-Marie Blake, Suzanne Brooks, Claudia Damato, Gay Flashman, Georgia Halston, Sarah Harrison, Lauren MacDonald, Casilda Malagon, Una O’Sullivan, Alexandra Cifre, Kira Scharwey, Mathilde Schneider and Daniel Schraibman

IABC UK and Leeds Business School Improvisational Storytelling Event- April 25

Storytelling is one of the most effective ways companies share compelling messages which help drive home specific agendas.

Join us on the 25th of April as the University of Leeds Business School and the IABC UK present an hold a thought-provoking improvisational storytelling workshop, featuring renowned coach and trainer, Paul Z. Jackson!

Here’s Matt from the University of Leeds Business school with a brief message on the event.

 

To register, click here: https://www.eventbrite.co.uk/e/improvisational-storytelling-leeds-tickets-44200353447?aff=es2

Video for IABC’s “Communications Across the Ocean” Dialogue

Last March 27, 2018, the London and San Francisco chapters of the IABC engaged in the first “Communications Across the Ocean” webinar. The event allowed industry trailblazers from the UK and US to share their insights on how communicators can help optimise the potential of their respective organisations while bearing in mind the cross-cultural impact of their work.

See the full video of the discussion here:

IABC UK takes pride in its commitment to spotlight the vital role of communications in aiding in stakeholder engagement and overall organisational success. Stay tuned to this website and IABC UK’s social media channels for updates on other exciting events!

Future Fit Communications 2018 – integrating technology, people and organisations

In its fourth annual edition, IABC UK’s Future Fit Communications 2018 will focus on the impact and implications for people of rapidly evolving technologies and organisation. Is technology helping us improve engagement with stakeholders, or are we in danger of running ahead of our ability to use it well? Are we losing sight of the human touch in our eagerness to embrace technology, or will cognitive technologies, augmented reality, and new organisational structures liberate people to engage and perform more effectively than ever before?

Sessions will focus on:

  • New organisational forms and the shift from hierarchy to networks; the implications for autonomy, self-responsibility and decision-making.
  • How augmented reality will transform interfaces and the risks and opportunities that creates.
  • What can we learn from each other from our personal responses to change and new ways of interaction, and how can we become better leaders and communicators.

Our Speakers:

Katherine Woods, Meeting Magic. “Technology and new organisational forms: why companies need a clear objective more than ever”

Victoria Lewis-Stephens, Managing Partner – Engagement, and Sarah Harrison, Instinctif Partners. “Creating and nurturing an influencer network: a new application of McKinsey snowball model”

Matt O’Neill, Futurist. “Computerisation and humanisation model”

Andy Gibson, Mindapples. “Managing change and health in rapidly changing environment”

TICKETS

  • IABC member £50
  • IABC non-member £100
  • IABC member + non-member (booked together) £100
  • Partner organisation member £50

Book at https://futurefitcommunications2018.eventbrite.co.uk 

Keeping ahead of the extraordinary pace of change, we have no time to lose and this event will provide you with a unique opportunity to hear from our excellent speakers and discuss your practical questions and experiences with your fellow seasoned communication professionals.

Reflections On A Conversation Across The Ocean

I’m just reflecting on a great conversation (#iabcacrosstheocean) we had between the IABC members in San Francisco and the UK. We will post a full recording of the conversation soon.

We set out to explore how we manage communication in the UK and in the USA. Rather than having an expert come to talk to us about the cultural differences and the implications of these we decided to use the knowledge and experience of our members to explore the theme.

So, what came out? First of all, thoughts on the role of communication:

  • We all agree (not just on the panel, but also in our pre-conversation survey) that communicators are increasingly acting as business partners and that our role encompasses
    • Helping to connect people to make them feel part of one company with shared goals
    • Helping leaders communicate effectively so that they share that narrative
    • Support line managers by supporting leaders – more effective leadership communication helps provide the knowledge and role models that support line managers in making connections with their people
  • What it is not: communications professionals should not be responsible for the communication skills of line managers, but we influence through the way we help leadership communication

On the challenges facing communicators today the conversation covered:

  • It’s important especially in large global organisations to be very clear about the boundaries and responsibilities in communication teams
  • One of the key challenges of new technology is helping leaders understand how they need to adapt to exploit it fully. This is not just about responding to an “always on” environment by managing different channels, media and responsibilities; it is also about a change in mind-set and a change in style. We talked about the need to be bolder and more informal
  • Demographics is an issue. Young people strain at the leash and are keen to learn and get involved, older people provide an invaluable resource and pool of experience that we would be foolish to ignore

What do communication people need to help them in their roles?

  • Less of us may now come from journalistic backgrounds, but we need to keep the key competencies and values of attention to detail, checking facts, being truthful and honest
  • We need global mind-sets. It’s not just about managing large organisations with offices all over the globe, it’s about sensitivity to the needs and demands of people in different places operating in different time zones and in different cultural environments

What are the cross-cultural perils?

  • We need to pay attention to language. Catherine supplied a great story of an acquisition in which the American parent celebrated the UK company’s habit of an annual event in which UK employees threw pies at leaders (don’t ask!), describing how they wanted to honour the tradition of tossing at the boss

It’s difficult to capture in a few bullet points the richness of the conversation that we had. These points are my take outs from the discussion. There were lots of us involved so please add your comments below.

We did not address in depth the central hypothesis that there are major differences between the UK and the USA in how we manage communication, other than Catherine’s story about the language problem. We also ended up focussing on internal vs external communication challenges – a reflection perhaps of the experience of the panellists. So, there is much more to explore in this debate and we hope to have some more of these conversations designed to put the I into IABC at the chapter level.

Finally, a big thank you to the panellists who helped in the conversation and who were brave enough to face a live audience. They were:

  • Catherine Rudiger, Vice president of ICF in San Francisco
  • Howard Krais, Communications Director, GSK plc and President Elect IABC UK
  • Daniel Schraibman, Independent Consultant and Board member IABC UK

I’d also like to record a big vote of thanks to Gay Flashman and her team from Formative Content whose technology made the whole thing possible

Mike Pounsford

President IABC UK