Communication pros are called on frequently to write messages that will influence an audience. Perhaps they need to convince senior management that their idea is better than someone else’s, or maybe they want to persuade employees to change their opinion of a new policy. Persuasive appeals often require overcoming resistance or swaying the skeptics.
This on-demand webinar explores the reasons behavioral scientists have found people change their opinion or agree to certain requests. It shares techniques for influencing the audience’s thought process for both written and verbal communications.
In this webinar, learn:
- How to open a persuasive message or speech when the audience is resistant or indifferent.
- How to position information for maximum impact.
- Why your credibility is essential to your persuasiveness and what you can do to strengthen your image if the audience does not have a favorable view of you.
- How to use three principles of behavioral psychology to induce people to accept your point of view.
Presenter / Ken O’Quinn is a professional writing coach whose workshops have helped thousands of communicators worldwide to sharpen their writing skills. He started Writing With Clarity following a journalism career with the Associated Press. O’Quinn has been a guest speaker at the IABC and PRSA international conferences, and his writing has appeared in Fast Company, the Harvard Management Communication Letter and the Journal of Employee Communication Management. He is the author of Perfect Phrases for Business Letters (McGraw-Hill).