World Conference call for speakers deadline is 12 October – Apply to speak, recommend keynotes and spread the word to your network


The call for speakers for the 2019 IABC World Conference closes 12 October, so now is the time to submit a proposal or encourage those in your network to apply.

The theme of this year’s conference, happening 9–12 June in Vancouver, British Columbia, is “Think Forward.” Are you an expert in an area on the cusp of blowing up, or do you know someone who is? Do you have experiences or perspectives that will help the communication leaders of today and tomorrow? Then we want you to apply to be a presenter. You can also recommend a keynote speaker or pass the information along to others who might make great speakers.

Spread the word and get applications in by 12 October.

Internal Communication: Meet the Experts


In association with Calls9 and Halston Marketing, the IABC is assembling leading figures in internal communications to host an exclusive gathering in Leeds. Our speakers aim to help guests to get to grips with internal communications, discover the latest trends and find inspiration for developing your company strategy.


The panelists will share key solutions to a topic of their interest – whether it be cultural or language barriers, internal buy-ins, the justification and benefits of developing an internal communications platform or more.


The event will take place at the Squire Patton Boggs office on November 1st 2018 between 5.30pm and 8.30pm.

Tickets available here.


For more details on our speakers, see below:


  • Ken Armistead

Ken Armistead is the Director of Corporate Communications, PPG in Europe, Middle East & Africa (EMEA) and has been with the company for 30 years. PPG is a global leader and innovator in paints, coatings and specialty materials, being the company behind some of the world’s best known commercial and household paint brands. He is responsible for employee communications, media and public relations, community engagement and corporate marketing.

Ken’s remit spans the region of EMEA and he works out of PPG’s UK HQ in Birstall. Highlights in Ken’s career include his role in implementing PPG’s hugely popular, signature CSR initiative, Colorful Communities™ which has since become a global program. Ken also spearheaded the digitalisation of the internal communications for the EMEA region resulting in a thriving social media community for the brand.

Ken will be talking about the digitalisation process and its importance within PPG.


  • Howard Krais

Howard Krais is this year’s IABC UK President. With over 25 years as a communicator under his belt, both in senior in house and consulting roles, Howard is as passionate about finding brilliant opportunities for communicators to develop and grow as he is about the power of great communications to positively impact change.

He recently left healthcare giant GSK to join Johnson Matthey in a new role, where he leads communications for their Clean Air division.
2018/19 is Howard’s third year as a Board Member of the IABC UK chapter. His aim is to continue the Chapter’s momentum, building on what the Board have achieved over the past two years. He has described this year as “A Year of Listening” for IABC UK and will be ensuring there are a number of events and opportunities dedicated to this critical topic.

Howard will be talking about listening and its relevance and power within internal comms


  • Jessica Archer

Jessica Archer is Internal Communications Manager at Network Rail based in York. With three years under her belt, Jess has developed the internal communications function for London North Eastern and East Midlands into an award-winning and reputable team.

Responsible for internal communications, change communications and employee engagement, Jess designs and delivers internal campaigns to engage almost 6,000 remote employees with the strategy, vision and future of Network Rail.

Highlights of Jess’ career at Network Rail include a workforce safety campaign which halved the number of staff accidents over 12 months, the successful introduction of Yammer as a communication tool and the development of measurement into Network Rail’s internal communications.

Jess has six years of internal communications experience across a range of industries, from construction, to finance and now transport.

In November, she will be starting a new position – heading up internal communications for Cox Automotive UK, based in Rothwell, Leeds.

Jess will be talking about the challenges and opportunities of communicating to a remote workforce.


The itinerary is as follows:

  • 5.30pm-6.30pm: Drinks, food and networking
  • 6.30pm-7.15pm: Panellists Ken Armistead, Diane Watson and Howard Krais will take the stage
  • 7.15pm-7.45pm: Panel discussion with an opportunity for questions from the floor
  • 7.45pm-8.30pm: More drinks and networking

IABC EVENT – Bushcraft for Communicators


On 21 November we will be welcoming Mike Pounsford and Stephen Welch to discuss Bushcraft for Communicators, their new project which aims to help communicators adapt and prosper in the new world of work.

Mike Pounsford and Stephen Welch are both Past Presidents of IABC UK. They have developed Bushcraft to help leaders navigate complex change in the new world of work. Launched at Eurocomm 2018 in Copenhagen and the World Conference in June in Montréal, Bushcraft has received positive feedback from users in global and smaller enterprises:


“Resonates with everyone at any point in their journey”

“Love the concept – out in the wilds of change, explore how to work and provide guides to help”

“A fresh way to look at things and stop doing what we have always done”


This is a fast moving, engaging and practical introduction to Bushcraft, and its suite of tools.

You will learn approaches to help understand the needs of different audiences, creatively map development needs, build trust with stakeholders and prioritise the key things you need to do.

This session will build your confidence to shape change and provide insights on how to lead others. You will learn by doing, leaving with the knowledge to introduce Bushcraft to your colleagues, and with a perspective on the Bushcraft mindset and the whole suite of Bushcraft tools.



Tickets are free to IABC members* and cost £30 for non members, available here.


*members have been sent the registration link direct to access complimentary registration. Please contact [email protected] if you haven’t received it.



The IABC EMENA Leadership Institute – Unorthodox Approaches to Communication


Sitting quietly in the Baltic region of north-east Europe is Lithuania, stamped by its astounding capital city, Vilnius. Widely known for its beautiful, historical architecture and status as a thriving, up-and-coming tourist destination, Vilnius was the perfect site for great minds to gather for the IABC EMENA Leadership Institute 2018.

As attendees flew from cities in Europe, the Middle East and North Africa, the event’s hosts excitedly welcomed communications professionals for a two-day affair of talks, workshops and collaborative learning. Here’s my key take-aways.

The Principals of Persuasion

Inspired by the work of Robert Cialdini, Alex Malouf asked how we can redefine the concept of influence. According to the theory, understanding key shortcuts – reciprocity, scarcity, authority, consistency, liking and consensus – can increase success.

Alex Malouf discussing unorthodox approaches to communication.

Chatting with Chat Bots

Jasna Suhadolc of Virtua PR brought attention to the successes of web chat bots. In customer service there is a noticeable spectrum of sophistication when it comes to chat bots, but they are here to stay and have the potential to shorten the duration of the sales cycle and can qualify leads.

The Demons of Deprofessionalisation

As marketing and internal communication industries begin to integrate and tap into one another’s successes, Mike Klein reminded the audience how important it is to retain a specialism. During the panel discussion, Mike’s stance was that blurred lines between one discipline and another are becoming a commonplace which may become the detriment of specialism in communications.

The Certainties of Certification

IABC director Michael Nord highlighted the necessity of recognition in the field of communication. In particular, how we need certification to ensure constant learning opportunities and the maintenance of industry standards.

The G-Spot of Europe

As part of a campaign to increase the visibility of Vilnius and reposition the destination as a millennial hotspot, Inga Romanovskienė used sex to sell, so to speak. “Once you find it, it’s amazing,” the campaign declares. Within just a few weeks in the public eye, Inga’s alternative approach to tourism marketing was one of the Leadership Institute’s most popular attractions.

Inga Romanovskienė, creator of the G-Spot of Europe campaign.

The Lure of Lore

Andrius Grigorjevas delivered an enlightening presentation on how to hook your audience using their natural intrigue. Like gamers collecting breadcrumbs to piece a story together, internal communication specialists must collaborate with their audience to effectively engage with them. In addition, the UX of gaming – such as menu design and interface – can be used as inspiration for the structure of ecommerce sites.

On Reflection

The IABC EMENA Leadership Institute was a complete eye-opener. It was expertly executed by the wonderful Vija Valentukonyte, IABC EMENA Board Member and allowed for an open forum for discussion on various issues we’re all facing.

It’s through listening to the unique perspectives of our peers that we can develop our practices further and refine our relationships with our audiences.

IABC EVENT – How to Make Work Work, with Sheila Parry


This month sees the launch of a new book by communications consultant and IABC member, Sheila Parry.


“Take Pride: How to Build Organisational Success Through Your People” calls on leaders and influencers to adopt a dual perspective of work, considering not only their organisational goals and interests, but what makes people tick as well.

In this first event in IABC UK’s ‘year of listening’, IABC UK President Howard Krais, will lead a panel-style debate about what we as individuals can do to manage our own destiny at work.

We will think about how to find the organisations that fit with our personal values, how we can influence organisational culture from within and how we can develop our own sense of pride in what we do.

We will also hear more about how Sheila’s five factors of Pride play out in real life, what makes or breaks pride and what to look for in the perfect job.

Joining Sheila and Howard Krais on the panel will be Christina Fee, Interim Internal Communications Manager, DS Smith, and Joss Mathieson, until recently VP, Global Head of Internal Communications at GSK.

The event is kindly being hosted by recruitment specialists VMA Group at their Bedford Square offices on 10th October.

Tickets, available now, are free to IABC members and cost £30 for non members.

To book, please visit the Eventbrite page.


  • Cancellation policy:
    For paid tickets you may nominate someone to attend in your place if you can no longer attend. Otherwise the following applies:
    100% refund if cancelled >14 days in advance
    50% refund if cancelled 2-13 days in advance
    No refund if cancelled within 24 hours of the event.