Future Fit Communications: Our speakers

mikeMichael Ambjorn, Founder, AlignYourOrg

Michael Ambjorn is founder of Align Your Org, and passionate about helping changemakers achieve purpose-driven impact. Michael is also International Chair of IABC, the International Association of Business Communicators, and he is the facilitator for IABC’s 2014–17 strategy. Michael has held leadership roles at IBM, Motorola and the 260–year–old Royal Society for the Encouragement of Arts, Manufacture and Commerce (RSA), where he remains an active Fellow.

https://twitter.com/michaelambjorn

https://www.linkedin.com/in/michaelambjorn

https://alignyour.org

babuAshish Babu, Director of Communications – UK & Europe, Tata Consultancy Services

Ashish is responsible for creating and implementing communications programmes across 21 countries. With special focus towards enterprise and consumer technology, he has developed award-winning campaigns such as ElectUK mobile app and the #TCSsuperheroes narrative. Prior to TCS, Ashish was also an integral part of the launch team at Tata Sky (Newscorp & Tata JV) where he developed and implemented a nationwide communications strategy and has held senior roles with global PR agencies when in India.

https://twitter.com/ashishb24

https://www.linkedin.com/in/ashish-babu-0b9522

www.tcs.com

ezriEzri Carlebach, consultant, writer, lecturer

Ezri Carlebach is a writer, lecturer, and consultant with over 20 years’ experience in corporate communications, public relations, and internal comms. He has worked for government, non-profit, and FTSE 100 organisations, and now splits his time between Turin, Brussels, and London with a variety of clients. He is also Visiting Lecturer in Public Relations at the University of Greenwich.

https://twitter.com/ezriel

https://www.linkedin.com/in/ezrie

www.ezricarlebach.com

coniKeith Coni, Deputy Director of Capability, Standards & Professional Development, Cabinet Office

Keith led on professional capability for the Government Communications Service (GCS) from March 2015 until April 2016. In this time he introduced a cross-GCS skills survey, covering 4,000 communicators. Prior to this he ran a GCS programme of communication and marketing capability reviews. Keith’s previous roles in government include head of campaigns at Change4Life with the Dept of Health and Cabinet Office Transparency communications. Before joining the Civil Service he was a group account director at McCann-Erickson London, where he worked for seven years on global and national business.

https://twitter.com/KeithConi

https://www.linkedin.com/in/keith-coni-a23b554

https://gcs.civilservice.gov.uk

crookLesley Crook, Internal Digital Strategy Advisor, Enterprise Strategies

Lesley is a digital client adviser at Enterprise Strategies where she designs digital transformation frameworks that decrease email dependency. Prior to joining Enterprise Strategies, Lesley was Internal Digital Communication Manager at GSK where she worked in partnership with IT to deliver many global digital projects. Lesley is experienced in social media, intranet governance, reward & recognition programmes and events management.

https://twitter.com/LAC999

https://www.linkedin.com/in/lesley-crook-5b92098

www.enterprisestrategies.com/

gayGay Flashman, Founder and CEO, Formative Content

Gay is the Founder and CEO of Formative Content, a fast-growing content marketing agency helping corporate clients around the world develop and share high quality content about their businesses. Gay is a journalist with more than 20 years’ experience in television news at Channel 4 News, Channel 5 News and the BBC.

https://twitter.com/g_flashman

https://www.linkedin.com/in/gayflashman

www.formativecontent.com

andyAndy Gibson, Founder, Mind Apples

Andy is a writer, entrepreneur and campaigner specialising in culture change and innovation. He founded the “5-a-day for your mind” campaign, Mindapples, co-founded the education web start-up, School of Everything, and helps organisations innovate through his consultancy, Sociability. His current research interests encompass management theory, leadership, psychology, wellbeing, secular spirituality and the future of work.

https://twitter.com/gandy

https://www.linkedin.com/in/gandrew

www.andrewgibson.org

darrenDarren Lilleker, Associate Professor of Political Communication, Bournemouth University

Dr Darren G. Lilleker is Associate Professor in Political Communication the Faculty of Media and Communication, Bournemouth University. His expertise is in the professionalization and marketization of politics, and the psychological impacts on citizen engagement and participation. The monograph Political Communication and Cognition offers a synthesis of this work. He teaches across the fields of politics and public relations, and outside of work Darren retains his love for rock and punk music and motorbikes.

https://twitter.com/DrDGL

https://www.linkedin.com/in/dlilleker

http://staffprofiles.bournemouth.ac.uk/display/dlilleker

mattMatt O’Neill, Consultant, Futurist.Matt

Futurist Matt O’Neill helps organisations better prepare, predict and execute their positive futures. His approach is centred around collaboration and he’s certain that discovering the future is also a collaborative process. Matt won’t present you with a theoretical strategy which will be left on the shelf while your business is left behind. He will work with you to create a roadmap, supported by rich media, live events and in a generous spirit of curiosity.

https://twitter.com/mattoneill

https://www.linkedin.com/in/mattone

www.modcommslimited.com

unaUna O’Sullivan, Head of Internal Communications – Global Financial Services, KPMG

Una O’Sullivan heads up internal communications for KPMG’s Global Financial Services business. Before that, she led the Global FS knowledge management program, which gives her the advantage of knowing all the rat runs around the business. In her spare time, she plays piano and runs (slowly, in both cases), and is a leader with Scouting Ireland.

https://twitter.com/Una_hello

https://www.linkedin.com/in/unaosullivan

https://home.kpmg.com/uk/en/home.html

joannaJoanna Osborn, Head of Customer Communications, GE Oil & Gas

https://twitter.com/ge_oilandgas

https://uk.linkedin.com/in/jorosborn

www.geoilandgas.com

susanSusan Walker, Head, AES Communication Research

Communication measurement and employee engagement research specialist Susan wrote the book “Employee Engagement and Communication Research” and ran the IABC online employee Research Academy course. Her background includes internal communication, and heading the human resource and communication research practice at MORI. Susan is an IABC Accredited Business Communicator and last year received the Chairman’s award for dedicated service to IABC.

https://twitter.com/suseew

https://www.linkedin.com/in/susan-walker-9515253

www.commevaluation.com

OUR SPONSORS

Future Fit Communications is kindly supported by:-

abbotScarlettabbott powers conversations that connect, engage and motivate your people to deliver great business results. Passion, energy, originality and fun goes into every piece of work we deliver. @scarlettabbott / www.scarlettabbott.co.uk

commCommunicate magazine – the single voice for corporate communications and stakeholder relations. @communicatemag / www.communicatemagazine.co.uk

pitchPitchPack creates unique marketing and communication collaterals which embed video screens into printed brochures, books and briefing packs. [email protected] / http://bit.ly/pitchpack

Future fit communications: Connecting trends, strategies and actions

Book tickets here: http://www.eventbrite.co.uk/e/future-fit-communications-connecting-trends-strategies-actions-tickets-23588816786

Learn more about our speakers here: https://iabcemena.com/uk/future-fit-communications-our-speakers/

iabcuk

If a leader’s job is to anticipate the future, and guide their people towards it, a communicator’s job is to spot the trends shaping that future and anticipate what audiences will need. This half-day conference will help you make those connections.

Running on the afternoon of Monday 16th May, the agenda will be split into four key parts and chaired by Michael Ambjorn, International Executive Chair of the IABC.

PART 1: WHAT’S THE BIG IDEA?

  • A look at current and emerging societal, technology and economic trends that will have an impact on our lives and businesses over the coming years. Our speakers:
    • Andy Gibson, Author of A Mind For Business
    • Matt O’Neill, Managing Director, ModComms Ltd

PART 2: SO WHAT IF?

  • A quickfire #Rapido session with 5 speakers each taking 5 minutes (and not a second longer) to share their thoughts on what’s hot, and what’s not, in the future of corporate communications. Curated by the incomparable Ezri Carlebach. Our speakers:-
  • Una O’Sullivan, Head of Internal Communications – Global Financial Services, KPMG
  • Darren Lilleker, Associate Professor of Political Communication, Bournemouth University
  • Gay Flashman, Founder & CEO, Formative Content
  • Lesley Crook, Client Advisor, Enterprise Strategies
  • Susan Walker, Head, AES Communication Research

Part 3: From talk to walk – what do the big ideas mean to your business?

  • Michael Ambjorn will lead a reflection on the earlier #Rapido session and a panel-audience discussion of the role communications professionals play in making their organisations future-fit. Our panelists:-
  • Andy Gibson, Author of A Mind For Business
  • Matt O’Neill, Managing Director, ModComms Ltd
  • Ashish Babu, Director of Communications – UK & Europe, Tata Consultancy Services
  • Joanna Osborn, Head of Customer Communications, GE Oil & Gas
  • Keith Coni, Deputy Director of Capability, Standards & Professional Development, Cabinet Office

Part 4: What next?

  • A group sharing of key learnings, next-step resources, shared objectives and individual action plans. Be prepared to roll up your sleeves and transform the big ideas into a plan that works for you. After the event we will curate and share all of these outputs.

Never has seeing the bigger picture been so important for communications practitioners and this IABC conference is all about connecting you with the ideas, people and impetus that can help you make a difference back in the business – both immediately and in the long term.

Come and join the debate.

AGENDA

1.30pm            Registration

2.00pm            Welcome from Michael Ambjorn, International Executive Chair, IABC

2.10pm             A healthy mind for a healthy business

Andy Gibson, Author of A Mind For Business

2.35pm           Three trends set to change the world of business communication

Matt O’Neill, Managing Director, ModComms Ltd

 

3.00pm            Break

3.20pm            Rapido sessions with Ezri Carlebach:-

  • The three-legged stool: internal communications, knowledge management and marketing – Una O’Sullivan, Head of Internal Communications – Global Financial Services, KPMG
  • Citizen / consumer activism on social media; never mind what or how, let’s focus on why – Darren Lilleker, Associate Professor of Political Communication, Bournemouth University
  • 5 ways communicators can thrive in our hyper-connected world – Gay Flashman, Founder & CEO, Formative Content
  • Enterprise Social Networking (ESN). What’s the business value? – Lesley Crook, Client Advisor, Enterprise Strategies
  • Organisational broadcast: the past. Employee voice: the present – Susan Walker, Head, AES Communication Research

4.00pm            Panel discussion with:-

  • Andy Gibson, Author of A Mind For Business
  • Matt O’Neill, Managing Director, ModComms Ltd
  • Ashish Babu, Director of Communications – UK & Europe, Tata Consultancy Services
  • Joanna Osborn, Head of Customer Communications, GE Oil & Gas
  • Keith Coni, Deputy Director of Capability, Standards & Professional Development, Cabinet Office

4.30pm            What next? Group discussion on next steps and action plans

5.00pm            Wrap up and networking drinks

VENUE

The Department for Business, Innovation and Skills Conference Centre
1 Victoria Street
London
SW1H 0ET

Nearest tubes: Victoria, St James and Westminster

 

PARTNERS

Future Fit Communications is supported by:-

abbot

Scarlettabbott powers conversations that connect, engage and motivate your people to deliver great business results. Passion, energy, originality and fun goes into every piece of work we deliver.

@scarlettabbott / www.scarlettabbott.co.uk

 comm

Communicate Magazine – the single voice for corporate communications and stakeholder relations.

@communicatemag / www.communicatemagazine.co.uk

pitch

PitchPack creates unique marketing and communication collaterals which embed video screens into printed brochures, books and briefing packs.

[email protected] / http://bit.ly/pitchpack

 

TICKETS AND BOOKING

Ticket prices:-

  • IABC member – £50
  • IABC non-member – £100
  • IABC member + non member (booked together) – £100

Book at https://futurefitcomms.eventbrite.co.uk

The IABC is a not-for-profit organisation. Money from ticket sales will be used to cover the cost of running the event and invested back into IABC member initiatives.

ABOUT IABC UK

IABC UK is the local chapter of the International Association of Business Communicators – the global organisation for people working in business communications. It offers members a global forum to develop professional skills, share knowledge of and develop best practice in communications and to discuss important issues affecting the profession.

#myIABC

Screen-Shot-2016-02-19-at-12.17.03iabcuk

IABC means many things to many people. For many it is a life-long commitment. And we want to share this experience with a greater audience than ever before.

 

IABC UK is launching a global contest, with the hope that chapter leaders around the world will encourage their members to verbalise and share the many ways IABC has impacted their lives via a brief video submission.

 

With 10,000+ members in over 80 countries – we believe there is a common thread between IABC members of all disciplines and nationalities that needs to be explored.

 

The final output of this contest will be a two to three-minute promotional video featuring clips of members stating their favourite things about being an IABC member. The final promotional video will be released at the World Conference in New Orleans from 5th-8th June 2016.

 

We’re counting on chapter leaders around the world to encourage a ‘call to action’ for their members to show their support for IABC by producing a video. Whether by promoting the contest on social media channels and monthly newsletters, or by encouraging on-the-spot submissions at events by asking attendees to film video clips on board members’ iPhones – every little bit helps.

 

Casilda Malagon, President of IABC UK, said:

 

“The #myIABC campaign exemplifies IABC’s role in creating global connections. IABC UK has launched the campaign to connect with members and non-members on the intrinsic value that IABC membership brings to their professional and personal lives.”

 

Kira Scharwey, President-Elect of IABC UK, added:

“We’re thrilled to have created a platform for IABC members to verbalise what their membership means to them. To many members, IABC is a life-long commitment, and IABC colleagues a pseudo-family. The campaign aims to capture this unique feeling.”

 

There are two main audiences for the video:

  • Members – aim is to provide a feeling of connection – and pride – amongst current members.
  • Non-members – aim is to increase awareness with communications practitioners more generally and motivate prospective members to join.

 

If each chapter can take ownership of promotion and designate one video competition ‘champion’ who can take the lead, we know this video idea can be a resounding success. Let’s practice what we preach in terms of member engagement and promoting IABC with a chapter-led, on-the-ground communications campaign that reminds our members why they love being part of IABC – and educate non-members on why they should join.

 

Deadline for submissions is midnight on 30th April. If you have any questions on the campaign, please contact Kira Scharwey from IABC UK at [email protected] or via Twitter on @kirascharwey / @IABCUK. Twitter hashtag for promotion is #myIABC.

 

 

______________________

Competition instructions:

  • Submitted videos can be a maximum of 0:10 in length.
  • Submissions must be made by individuals, not by groups.
  • Try to shoot videos in locations with decent lighting and minimal background noise.
  • All video content must answer the overarching questions “What has IABC done for you?” or “What do you love about IABC?” Please see the following possible introductory phrases for guidance:

o   I love IABC because…

o   I am a lifelong IABC member because…

o   IABC has enabled me to…

o   IABC has allowed me to…

o   IABC has given me…

o   IABC has granted me…

o   IABC has helped me…

o   IABC has benefitted me…

o   IABC has guided me….

o   IABC has supported me…

o   IABC has contributed…

o   IABC has improved my professional life…

o   IABC has impacted my life…

o   IABC has…

o   My favourite part of being an IABC member is…

o   Name

o   IABC member number

o   The sentence “I agree to release ownership of this video submission to the International Association of Business Communicators (IABC) and IABC UK to use as desired for promotional purposes”.

 

Taking your career to the next level

 

downtown-montrealiabc montreal

 

As a former President of IABC UK, I am delighted to have been invited by IABC/Montréal (Canada)  to deliver a workshop to members later this month on business partnering.

As communication functional experts, we often feel that we struggle to make an impact at senior business level.  We have a different balance to achieve: how to work at the intersection of advice and expertise, while demonstrating solid business acumen to cement a reputation as credible advisors.

This is a tricky challenge but luckily it is one with many answers. In this workshop, I will share ideas to help communicators boost their skills and develop their careers, drawing on an eclectic mix of sources from Bob Dylan, PwC, ornithology, among others. This workshop is applicable to both in-house and agency practitioners.

You can find out more about this event – example of Global IABC in action – here:   https://www.eventbrite.ca/e/billets-accedez-a-un-niveau-superieur-taking-you-to-the-next-level-22913124773?ref=estw

If you happen to be in Montreal that day, please do come along!

If you would like more information about this workshop – with a view to having a session in London – please do get in touch.

The Indispensable Strategic Communication Adviser

Developing the expertise to influence the most senior people in business is essential to being a good communications professional.  This online course offers expert know-how from IABC Fellow and top communicator Kellie Garrett. In particular, it focuses on learning how to create top communications strategies based on business goals and metrics, and how to utilize techniques that will increase the adoption rate of your strategies and counsel.

About the presenter:

kellie

Kellie Garrett, ABC, MC, IABC Fellow: Kellie is a top communications professional who has been awarded an IABC Fellowship, Humanitarian of the Year from the Canadian Red Cross and one of the Top 25 Women of Influence in 2012.

She is the senior Vice-President of  strategy, knowledge and reputation at Farm Credit Canada (FCC), Canada’s largest agricultural term lender. Kellie has a breadth of expertise spanning business strategy, enterprise risk, marketing and communications to name but a few.

Passionate about helping others to achieve their professional potential, she has led teams to win over 100 national and international awards in business; predominantly communications and brand.

Cost: IABC members: US$375, non-members: US$525
Dates: Thursdays, 25 February–17 March 2016
Times: 9–10 a.m. PST / 12–1 p.m. EST / 16:00–17:00 UTC