Loading Events

« All Events

  • This event has passed.

Unleash the power of storytelling

May 21, 2015 @ 6:00 pm - 8:30 pm


Communication through myth, narrative and storytelling has united humankind across cultures, continents and centuries. Now this powerful force is recognised for its potential contribution to business.

In this session, IABC has partnered with The Storytellers – world leaders in the use of narrative and storytelling to help business realise the potential of their people in driving change – to share experience and expertise helping implement strategy, build cultures, improve performance and make change happen.

“Bad news” stories are often ignored and hidden by organisations.

Martin ClarksonBut as Martin Clarkson, Chairman and Co-founder, explains, neuroscience reveals that challenges and struggles do not just make good stories but also resonate with us emotionally and can help businesses engage employees and customers, and embrace change. Martin will help us understand the ingredients of a compelling story and how managers and their teams can use storytelling to discover and own the actions they need to make, aligned to the business journey.

Follow Storytellers on Twitter: @storyacademy



There will also be plenty of time for informal networking over a glass of wine and some nibbles from 7.30 – 8.30 pm.

The event takes place in the historic Lavery Room – described as the “jewel in the crown” of the recently renovated townhouse. You will walk in the footsteps of some famous figures whose own stories were captured in portraits painted here: Queen Victoria, Sir Winston Churchill, Marlene Dietrich and Oscar Wilde to name a few.

Book your place now

Print Friendly, PDF & Email


May 21, 2015
6:00 pm - 8:30 pm


Unnamed Organizer


The Storytellers
5 Cromwell Place
London, SW7 2JE United Kingdom
+ Google Map