Global employee listening survey

We’re launching a global research study into how organisations listen to their people – and I would love it if you could participate by completing this 10-minute survey.  In return we’ll send you a copy of the findings* that will enable you to:

  • Understand and share good practices in listening
  • Compare your (or your clients’) listening practices with local and international practices
  • Provide evidence of the links between effectiveness in listening and other business benefits
  • Underpin recommendations for improvement against a robust international dataset

This work is the product of collaboration with Howard Krais at Johnson Matthey, Dr. Kevin Ruck at PR Academy and the International Association of Business Communicators Foundation.

One of the consequences of the pandemic is that people’s relationship with their employer is changing because the way we work has had to change.  Many of us are working from home far more than we used to.  Even if we are physically at a formal work location, our working patterns will have changed to accommodate social distancing locally and virtual working with many colleagues.  As we move through this crisis and continuing uncertainty it creates different demands on each of us and the organisations we work in.

Nurturing relationships and staying in touch during times like this is very important.  People need to know that the people they work for care about them.  The boss needs to know how people are coping and the emotional and practical support they need to be effective.  But there are also much harder nosed reasons for listening to employees.  Making it easy for people to speak up can avert disasters, employees have numerous insights into how to improve service and ways of working, and effective listening plays an important role in effective change and building resilience. 

We know all this because about two years ago we began researching the way people are listened to.  At the time our motive was a belief that organisations tend to put too much emphasis on “transmitting” rather than “receiving” – a consequence in part of the impact social media has had on attitudes towards communication.

Our first Who’s Listening? report showed that was true and provided an update from our study across people in Europe, Middle East and Africa.  It explored how and why companies listened to their people and the barriers to listening.  This was conducted before Covid-19.  

Our second report in 2020 explored good practices amongst a group of companies that consistently demonstrate the capability to listen well to their people and was highly relevant given the lockdown caused by the pandemic.  Based on their insights we drew out a number of principles for good listening and a spectrum of different listening approaches which you can find in the report.

When we presented this work at the IABC World Conference in June 2020 we were encouraged by the response and so the third phase of our work is to launch this survey to gather input from across the globe.

We’ll be providing further reports and updates on the findings via webinars in the New Year.

*You’ll need to give us your email where indicated to receive the findings.  We promise not to use this for any other purposes than to send you the results of the survey.

Mike Pounsford 

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