How communicators can benefit from our association


Hello everyone,


With so much going on in the world of IABC, I wanted to share some of the many ways communicators can benefit from the Association.

A couple of weeks ago I joined over 150 communicators at this year’s IABC EMENA Regional conference, held in Bahrain for the first time.

It was really interesting going to the Gulf for such an event. Different cultures, but many similar challenges to those we face in the UK. Having worked globally over the past few years, I’ve always found it fascinating to think about the impact of local culture on global communication efforts. Meeting many communicators from different parts of the world certainly shines a light on the profession, and I’m pleased to say on IABC which is really at its best at events like this. Only IABC can bring communicators together from so many countries and it was great to see the IABC family looking so strong in EMENA.

We had several IABC UK board colleagues, and members attending, doing us proud presenting and hosting a range of fascinating sessions. We’ve published some reflections of the EMENAComm event on our website which I hope you’ll find interesting.

Last weekend a number of IABCers came together to help judge this year’s Gold Quill entries. I find this an inspiring part of the year. For me Gold Quill is the best definition of excellence in communications. The rigour that Gold Quill sets out, providing anyone starting a communications project with the best guide to what it takes to communicate with excellence. The event was run ably as always by Neil Griffiths, who we congratulate on recently being awarded an IABC Fellowship.

IABC provides opportunities and services for members across the world. Our Regional Chapter leader Mike Klein attended the recent global Leadership Intititute. After the event Mike chatted to Global Chair Ginger Homan and Executive Director Stephanie Doute. You can read a really interesting article on Mike’s blog that sums up the exciting approach that IABC is looking to take going forward here.

In the UK have a range of other events coming up, hopefully something to suit every taste:


Book Club

I’m excited about a new venture that we are going to experiment with. Thanks to long time IABC member Susan Walker, the idea is simple – one person reads a communications (or business) book so everyone else doesn’t have to. Susan is currently reading Lab Rats which looks like an interesting choice. We will look for a small group to meet in an informal manner to discuss with the date and venue confirmed shortly.


Ideas Exchange (21 March)

Last year one of our most popular IABC UK events was the Ideas Exchange session on ‘Running your own Business’. The Ideas Exchange is an informal learning event where we learn through discussion and sharing experiences rather than listening to an ‘expert’. It works through choosing a topic that all have a view on and that we are open to learning more about by listening to others as much as sharing our perspectives.

This year’s topic is “What does a fulfilling career in Communications look like and how can we get what we want from our own career?”.

Lauren MacDonald has kindly offered State Street’s offices in Canary Wharf for the session, which will run from 6.00-8.00pm and it will be hosted by Mike Pounsford.

For more information and to book your place go to our Eventbrite page here.

Later in the Spring we are planning for three big events.


Listening Workshop

On 1 May, Mike Pounsford, Kevin Ruck and I will run the Listening Workshop that we ran in Bahrain.

This subject seems to have some momentum which is great as it is an important topic. At the session we will share the results of some research we’ve been running over the last few weeks and also looking at how communicators as individuals, and as part of an organisation can improve listening.

The event will take part at Lansons office in the City, and you can book here.

Another event will focus on Ethics and communications – a real hot topic for many communicators and the other will be our annual showpiece event, most likely during the first week in June, which we call Future Fit. This is a half day event where we hear from some great speakers who take a peak into where the world of communications might be heading.

In other news, we continue to build our presence outside of London. In the North we were delighted to partner with Marketing Show North – the biggest ever gathering of marketing companies, vendors and suppliers held outside London. This was a great opportunity to spread the word about the IABC, grow awareness and, hopefully, membership in the North of England. More details can be found here.


Board opportunities

As always, I am keen to talk to anyone who might be interested in getting involved with IABC. We’ve had plenty of interest shown recently but always welcome more, especially from people who are interested in getting involved in IABC at a senior level.

With the success and impact of EMENAComm giving us a real spring in our steps I look forward to a great few months ahead for IABC in the UK.


Best wishes,

Howard Krais
IABC UK President 2018/19

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