IABC UK Conducts a Communication Careers Workshop at Prestigious London University

By Miguel Cortez

In line with IABC UK’s aim to develop communicators, we led a workshop for Masters in Public Relations students at University of the Arts London’s London College of Communication (LCC) campus last January 11, 2018.

IABC UK President Mike Pounsford opened the day with an activity aimed at helping participants identify what they needed to do to manage a successful career. This highlighted important attitudes and capabilities. Notable, resonant, themes drawn from discussions, included the following:

Continuous Personal Development

  • Staying updated with industry news and practices.
  • Constant competitive research.
  • Constant development of communication skills.

Being Visionary

  • Setting short and long-term objectives.
  • Staying focused.
  • Removing distractions that deter goal achievement.

Building Self-Awareness

  • Knowing yourself, finding your niche, and determining what you care about.
  • Honest self-evaluation.

Being Resilient

  • Remaining open-minded and flexible.
  • Being patient.
  • Focusing on solutions and not problems.

Positive Mindset

  • Inspiration, passion, and dedication.
  • Being ambitious, dedicated, and confident.

 Being a Team Player

  • Nurturing positive relations with colleagues and superiors.
  • Drawing the best from your team.

Being Organized

  • Time management and task prioritization.
  • Reliability, hard work, and efficiency.

Being Proactive

  • Taking good risks.
  • Staying open to new opportunities.

Network Actively

  • Connecting with industry peers and experts.
  • Learning from others.

Managing Work/Life Balance

  • Creating space for one’s personal life.
  • Knowing when to “switch off”.

Being Creative

  • Taking initiative, and ownership of new ideas.
  • Working to differentiating one’s self from the herd.


Mike’s segment was followed by a talk on mentorship by Karen Drury, a public relations practitioner with over 30 years of experience. She encouraged the students to take advantage of the knowledge available through IABC UK members, and reminded them of the importance of taking a strategic approach to planning out one’s professional roadmap. As the LCC’s student representative to the IABC UK Board, I also took time to share my insights on how working in IABC UK had synergised knowledge I had gained in the academic setting with practical workplace applications.

The enthusiasm the students displayed in listening to the day’s speakers, and participating in discussions, translated into a majority of the group expressing interest either in being IABC UK members, and/or possibly putting themselves up for election in the IABC UK Board.

The workshop illustrated IABC UK’s commitment to developing the skills of possible future leaders in the communications industry as a whole.

For more information on the IABC’s Mentoring Scheme, visit https://iabcemena.com/uk/how-mentoring-works/. 



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