An Eye to the Future: Meeting of IABC Europe, Middle East and Africa chapters

IABC Basel Klavs

Every year, the IABC EMENA regional board and Chapter leaders come together for an extended regional leadership meeting to discuss, and align on, purpose and priorities for the coming year, as well as to share leadership insights. It’s called the EMENA Leadership Institute. This year’s Leadership Institute was hosted by Roche, an IABC corporate member in Tinguely Museum in Basel, Switzerland. IABC UK member Lesley Crook, shares her insights from Basel.


What do you get when you put 30 IABC leaders from across Europe, Middle East and North Africa in one room?


As Dianne Chase, IABCs Global Vice-Chair put it, we were all there to “keep an eye on the future. Stop talking to ourselves. Understand the value of communication outside of IABC. IABC has ‘special sauce’ and we operate with freedom within a framework and our beauty is our diversity”. Her statement signalled that a lot of change is coming for the organisation, building on the work started last year and looking into the future.

For me personally it was a great experience, as a new member of IABC and one of the most recent leaders. It was motivating to see how such a diverse group of talented individuals can come together and volunteer their time to ensure that communications can continue to be a force for good in the world.

Here are the key IABC developments coming our way in the year ahead:

The new IABC Certification exam

Last year the IABC launched the Communication Management Professional Certification, aimed at the generalist/specialist level communicator, as well as a mid-level stage in the communication professional’s development. The UK Chapter will host the first international exam on 9 April, 2016, in London.

The power of student members

Four impressive students from Fonty Uni, Nederlands shared their insights on their involvement with the IABC so far. They shared their views on the value of IABC for starting their careers and, in turn, showed us that it’s never too early to start developing those all-important leadership skills. These students will play a part in our events and experiences in the year ahead.

Eurocomm 2016 – coming to Rotterdam next April

The next Eurocomm conference will take place in Rotterdam’s Old Public Library on 18 and 19 April, 2016. Last year’s event brought together professionals from 29 different organizations under the theme of “Power to the People” and the theme for next year’s conference is in development. If you are wondering what insights and take-aways you can gain from  Eurocomm, Martin Gilbraith’s blog is a great place to start.


Lesley Crook helps organisations embrace the business value of enterprise business tools in her consultancy called Working Out Loud in a Network #wolan . Lesley is also a member of the IABC UK board.

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