In our Member Profile we bring to you, personal stories and invaluable advice from long-standing IABC members or recent joiners. If you would like to be featured, please get in touch via Twitter @iabcuk
Ezri Carlebach explains that he is a member of IABC because he found so many kindred spirits in so many different sectors and different cities around the world.
I don’t have a job title as such, which is one of the liberating things about having gone freelance! I describe myself as a consultant, writer and lecturer and I am currently teaching Contemporary Issues in Public Relations Practice at the University of Greenwich, writing for a wide range of clients including The Guardian and Pearson Education and consulting on organisational storytelling.
Q. What do you enjoy most about working in PR?
I take PR in its broadest sense here, because I’ve worked in marketing, corporate affairs, internal comms and member relations – amongst other things – but in all those areas the thing I enjoy most is working across boundaries on meaningful ideas that need to be crafted and shared and evaluated for the impact that they have on organisational outcomes.
Q. Proudest professional achievements up to date?
Writing a report on HIV/AIDS for Commonwealth education ministers; re-structuring the 150-year-old RSA Journal to increase its frequency while reducing costs; leading the communications for a major ‘Lean’ project in Barclays UK retail bank; and being invited to serve as a mentor for the Black Leadership Initiative in further education.
Q. Best book about PR?
The latest – Unleashing the Power of PR by Mark Weiner, Measuring Public Relationships by Katie Delahaye Paine. I’ve been greatly influenced by Marshall McLuhan (of ‘the medium is the message’ fame) and his book Take Today: The Executive as Dropout has to be one of the most fascinating – and overlooked – works.
Q. Advice for young people just entering the profession?
Read, think and network as widely as possible. Be open-minded, compassionate and focused on helping others, because what you give is what you get.
Q. Craziest thing you’ve ever done?
I spent ten years as a professional double-bass player before going into the comms industry. There were lots of crazy times back then. Anyway, moving on swiftly… 😉
Q. If you could change one thing about our industry, what would it be?
It’s still a very young industry and needs to keep learning and developing – I think it will change a lot in the next decade or so.