IABC UK 2018 Events Calendar

The IABC UK has a dynamic roster of events lined up for 2018 which aim to reinforce the theme, “Developing strategic communication capabilities.”

The 2018 calendar includes the following key activities and will feature more as the year moves on.

January 2018: 

*January 25- Improvisation Workshop with Paul Jackson

February 2018: 

*February 8- GDPR Session at KPMG

*February 8 to 10- Leadership Institute, San Diego, California

*February 12- IABC UK Social

March 2018: 

*March 13- Ideas exchange pilot, running your own business (NHS)

*March 21-22- Montreal pilot

*March 27- San Francisco Co-Event

April 2018:

*April 9-10- Eurocomm in Copenhagen, Denmark

May 2018: 

*May 14- Future Fit Communication Session

June 2018: 

June 3-6- IABC World Conference in Montreal, Canada

June 28- UK AGM (Madano, London)


Stay tuned to this website and IABC UK’s Twitter and LinkedIn accounts for updates. You may also e-mail [email protected] for further inquiries.

So You’ve Moved to London, Eh?

A two-parter with resources for recent London arrivals – compiled by past IABC Chair, Michael Ambjorn.

Once you’ve sorted out the essentials (visa, bank account etc. etc.) here are some ideas for a quick start.

Quick start

Get ahead of the culture shock

(Even if you don’t think it’ll happen to you):

— And whilst it is intended as humour, this cuts close to reality… Anglo-EU translation Guide.

Adapt your pitch

Review and update your CV – correct spelling as appropriate – and remove anything that doesn’t have a result attached to it. Think through your portfolio stories (Situation, Task, Action, Result – or STAR for short) and practice them. Then make sure your LinkedIn profile matches. Yes, people do look you up before they meet you.

Build your network

Join your relevant professional body: IABC, CIPR, CIM, IAF etc. and attend events. The networking bits are always a great place to practice your STAR storytelling skills.

That said, doing a lot of listening first is never a bad move. You might want to read this book as a fresh take on that topic. Don’t be fooled by the cover.

And … look out for interesting MeetUp events beyond that – meetup.com/

Find a headhunter

Before you approach them, be absolutely clear about what you’re looking for (something that interests you; you’re good at; and others will pay for). Respect their time.

The Japanese call it Ikigai and the World Economic Forum has a useful article on this with a beautiful Venn – but I digress. The point is: cement your personal Venn with STAR stories. That alignment will make all the difference. And having interviewed 100s of people in the last 20+ years I can confidently say that following this format is the key to impressing any interview panel.

Senior gigs in general – a selection of firms

Spencer Stuart, Green Park, Penna, Veredus, Gatenby Sanderson, Perrett Laver, Odgers Berndtson etc.

Comms specifically

VMA, Ellwood Atfield Harkness Kennett etc.

Don’t just send your CV. Call them up. Get an appointment. It is a people business.

+ Also, check out the aggregators (to name a few):
iabcemena.com/jobs/ marketingweek.com/

Do your due diligence

If a listed company, read the annual report and listen to the latest investor call. You’ll be surprised what is hidden in plain sight – useful for the interview process. If it is privately held, look them up: Companies House. Or if a charity, use the Charity Commission website. And you may want to check out Glassdoor and Crunchbase too – and if you’re willing to spend: a service like DueDil. If not, general Googling is useful – including news.google.com/

Land the job

Work through Slate’s Negotiation Academy + We Have a Deal early in the process. You might also want to use a Negotiation Canvas. Temper all that advice with the cultural insights from your reading of the resources mentioned up front. Or if you want to comprehensively overthink it, have a look at the Empathic Negotiation Canvas

Good luck! And look for the next in the series which focuses on how to settle in long term – and also has a set of useful ideas and resources for those freelancing.

In the meantime, follow @michaelambjorn and @IABCUK for ideas in-between – and be sure to come to the next IABC UK event and meet your peeps!

Lifelong Learning- What Are You Doing?

By Karen Drury

“I knew from the outset that the IABC mentoring scheme didn’t mean being coddled by my advisor, nor that I would be handed jobs on a silver platter,” commented Miguel Edgardo Cortez, previously a Masters in Public Relations student from the London College of Communication and latterly, a member of IABC’s UK board.

Miguel has been a mentee with the IABC UK’s mentoring programme and in discussion with his mentor, mentioned he was looking for worthwhile, practical learning opportunities. He was invited onto the Board to give the student perspective, and help design events to attract this demographic to IABC UK.

“I’m thankful I’ve been given the chance to work alongside some of the UK’s best practitioners,” he added. “It’s increased my self confidence and given me insights I might not have had otherwise.”

Lifelong learning is essential to any professional, but in communication, where the latest technological advance may rapidly make your knowledge obsolete – it’s vital. Mentoring isn’t just for students – it’s for everyone.

Miguel’s mentor was Mike Pounsford, current chair of IABC. But experienced as he is, Mike has his own mentoring story to tell.

“At the mentor training we ran a couple of years ago, I got into conversation with another senior communication practitioner,” he recalled. “I realised that he knew about a lot an area of communication that I hadn’t worked in – and essentially, he became my mentor.

“It has nothing to do with age. It’s about experience you don’t have.”

The IABC UK mentoring scheme has been running for about five years. Strangely, knowledge of it inside the membership seems patchy, and Mike is very keen to change this.

“We make an effort with students doing their Masters in communication, but really, anyone can benefit and if you want this kind of experienced, trusted advisor – you ought to get involved.”

Of course, IABC UK isn’t just looking for people who want to be mentored, it’s also looking for mentors. You need a specialism or expertise and some experience in the workplace, and to attend the IABC UK Mentor training.

“The mentor training includes some skills which are essential in the workplace anyway – asking good questions and listening, for example,” said Mike. “More than anything, it’s about developing a trusting relationship with your mentee. I found it hugely enjoyable, and learned loads about myself and my mentees.”

If you would like to be either a mentee OR offer yourself as a mentor, please contact [email protected]

Research and Evaluation Workshop

Research Responds to Communication Challenges

Research and evaluation are core principles that underpin effective communication.

According to a recent Uber engagement survey, today’s foremost communication challenges are the lack of resources and leadership support, and the need to prove business value. Effective research programmes can address these issues for those in communication, engagement and change roles.

These will be the main themes discussed during the Institute of Internal Communication evaluation and measurement workshop on February 22nd in London. The event will be led by one of the industry’s leading minds, Susan Walker, ABC, based on her experience both as a communicator and leading engagement and communication researcher ([email protected]).

More event and booking information may be found here: https://www.ioic.org.uk/2015-09-14-13-39-02/training-courses/evaluation-strategy-insights-business-value

IABC UK Conducts a Communication Careers Workshop at Prestigious London University

By Miguel Cortez

In line with IABC UK’s aim to develop communicators, we led a workshop for Masters in Public Relations students at University of the Arts London’s London College of Communication (LCC) campus last January 11, 2018.

IABC UK President Mike Pounsford opened the day with an activity aimed at helping participants identify what they needed to do to manage a successful career. This highlighted important attitudes and capabilities. Notable, resonant, themes drawn from discussions, included the following:

Continuous Personal Development

  • Staying updated with industry news and practices.
  • Constant competitive research.
  • Constant development of communication skills.

Being Visionary

  • Setting short and long-term objectives.
  • Staying focused.
  • Removing distractions that deter goal achievement.

Building Self-Awareness

  • Knowing yourself, finding your niche, and determining what you care about.
  • Honest self-evaluation.

Being Resilient

  • Remaining open-minded and flexible.
  • Being patient.
  • Focusing on solutions and not problems.

Positive Mindset

  • Inspiration, passion, and dedication.
  • Being ambitious, dedicated, and confident.

 Being a Team Player

  • Nurturing positive relations with colleagues and superiors.
  • Drawing the best from your team.

Being Organized

  • Time management and task prioritization.
  • Reliability, hard work, and efficiency.

Being Proactive

  • Taking good risks.
  • Staying open to new opportunities.

Network Actively

  • Connecting with industry peers and experts.
  • Learning from others.

Managing Work/Life Balance

  • Creating space for one’s personal life.
  • Knowing when to “switch off”.

Being Creative

  • Taking initiative, and ownership of new ideas.
  • Working to differentiating one’s self from the herd.


Mike’s segment was followed by a talk on mentorship by Karen Drury, a public relations practitioner with over 30 years of experience. She encouraged the students to take advantage of the knowledge available through IABC UK members, and reminded them of the importance of taking a strategic approach to planning out one’s professional roadmap. As the LCC’s student representative to the IABC UK Board, I also took time to share my insights on how working in IABC UK had synergised knowledge I had gained in the academic setting with practical workplace applications.

The enthusiasm the students displayed in listening to the day’s speakers, and participating in discussions, translated into a majority of the group expressing interest either in being IABC UK members, and/or possibly putting themselves up for election in the IABC UK Board.

The workshop illustrated IABC UK’s commitment to developing the skills of possible future leaders in the communications industry as a whole.

For more information on the IABC’s Mentoring Scheme, visit https://iabcemena.com/uk/how-mentoring-works/.