Research and Evaluation Workshop

Research Responds to Communication Challenges

Research and evaluation are core principles that underpin effective communication.

According to a recent Uber engagement survey, today’s foremost communication challenges are the lack of resources and leadership support, and the need to prove business value. Effective research programmes can address these issues for those in communication, engagement and change roles.

These will be the main themes discussed during the Institute of Internal Communication evaluation and measurement workshop on February 22nd in London. The event will be led by one of the industry’s leading minds, Susan Walker, ABC, based on her experience both as a communicator and leading engagement and communication researcher ([email protected]).

More event and booking information may be found here: https://www.ioic.org.uk/2015-09-14-13-39-02/training-courses/evaluation-strategy-insights-business-value

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