The future is now

768x350change

This is a recap of Communication Futures event hosted by IABC UK

The future does not yet exist. But we still have to plan for it. That was the theme of last week’s IABC’s excellent seminar on the future of communications hosted and designed by Susan Walker (@suseew) where we tried to answer these questions:

  • Will communicators have to rethink their role?
  • How is the world of work likely to change?
  • Can we use new techniques to understand how people think?
  • Do we need to extend telling important stories across multiple platforms and formats?
  • What developments can we expect from social media and technology?

From the not-so-new magic of transmedia campaigns to operating in a volatile environment, Susan and her A-list speakers led us in a journey towards what our profession can and should be doing to help the organizations we work for.

Who said what…
Lucy Adams (@lucyatfirehouse) is a strong believer in the potential of communication if it is focused for the individual and that HR and communication functions need to work together more closely.

Adrian Wooldridge (@adwooldridge) management editor of the Economist challenged us as communicators with a hard look at the future based on his book “The Great Disruption” which included facts and figures like the research which revealed employee loyalty had halved. In this volatile world, the employee’s first loyalty is to themselves.

Read Silvia Cambie’s interesting reflection on his talk – Communicating in disruptive times.

Hillary Scarlet (@Hilary Scarlett) explained the power of neuroscience and why we react most strongly to threats based on our brains inherited from early man escaping tigers on the savannah.

Steve Spence from Transmedia Storytelling empathised why we need to think of a range of media to tell the story effectively and cannot depend on just one channel.

Silvia Cambie (@silviacambie) and Leslie Crook (@LAC999) gave us their views and predictions of what social media might be in the future. Leslie also shared her social media framework and gave us a preview of John Stepper’s (@johnstepper) working out loud concept. His book is coming out in the fall so keep en eye out!
Read more