There’s no crystal ball that can predict the future. But one thing we do know – it will bring increasingly fast changes which will affect working lives.
What does this mean for us as communicators? This is a current topic for debate and our half day workshop brings together forward thinkers to discuss five main challenges:
- Will communicators have to rethink their role?
- How is the world of work likely to change?
- Can we use new techniques to understand how people think?
- Do we need to extend telling important stories across multiple platforms and formats?
- What developments can we expect from social media and technology?
1.30 pm Registration and coffee for a 2:00pm clock start
2:00 pm Keynote: Traditional Internal Communications is Dead Lucy Adams, MD Firehouse
Traditional internal communication is finished and must be replaced by a more individual-centric approach, says Lucy Adams, former director of HR at the BBC and now MD of comms agency Firehouse. In her keynote she challenges the “tired old” approaches but believes there is potential for business if communicators tailor initiatives to individuals rather than “one size fits all.”
Lucy Adams led HR and internal communications in major corporations for over 15 years including the BBC where she was director BBC People. She is now managing director of Firehouse, the award winning communications agency where she leads the consultancy arm for leadership, organisational development and engagement.
2:40 pm Business Futures: Adrian Wooldridge, Management editor, The Economist
The forces that are disrupting today’s fast-moving business world will be reviewed by Adrian Wooldridge who says: These developments are shaking business and social life to its foundations, producing a new set of winners and losers, and forcing everyone to adapt and change.
His new book “The Great Disruption” describes those forces that are disrupting today’s business world and considers what the future holds for companies and society.
Adrian Wooldridge is The Economist’s management editor and writes the thought provoking Schumpeter column. Previously based in Washington, DC, as the Washington bureau chief , he has authored books including “Masters of Management: How the Business Gurus and their Ideas have Changed the World—for Better and for Worse” and his most recent “The Great Disruption – how business is coping with turbulent times” copies of which will be given to delegates.
15:10 pm Mind Futures: Hilary Scarlett, Director of Scarlett Associates
Neuroscience is about deciphering how the brain works and now this scientific evidence helps us understand employees by identifying factors that influence our ability to perform at our best. Here Hilary Scarlett combines her communication and change management background with neuroscience:
“Neuroscience explains why our brains struggle with organisational change and it also brings practical insights into how to help people through transition. It brings hard science to employee engagement and communication, proving, at long last, that these are not “soft” topics but have a direct impact on our ability to think, focus and innovate at work.”
Hilary Scarlett is a frequent international speaker on applied neuroscience at in-house and public conferences and her work is focused on the development of people, change management programmes, coaching and employee engagement. concentrates . Her career in the communication field includes ten years at the pioneering Smythe Dorward Lambert communications consultancy.
3.50pm Coffee Break
4:10 pm Story futures: Steve Spence, TransMedia Storytelling
Using story telling to involve and inspire has become part of business life. In today’s technological age we now look at a variety of ways to tell that story. Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital and traditional platforms. Steve Spence combines his background in both design, technology and writing to explore how this medium could work for communicators.
Steve Spence has worked as conceptual copywriter for three of the UK’s most renowned agencies. He writes for print, authors digital content and has penned numerous scripts for commercials, film, TV and radio. He has taken his design and writing skills, an interest in gaming and a fascination with ‘Big Stories’ into TransMedia Storytelling
4:50 pm Social media futures: Silvia Cambie, Digital Strategist and Lesley Crook, IC Digital Manager
Existing media constantly evolves while technology newcomers burst on the scene. What might the future hold for fast moving digital and how to keep ahead of the loop? Silvia Cambie will look at a number of trends likely to revolutionize our profession. She will talk about their impact on the corporate communicator’s role and the changes we should all get ready for.
Silvia Cambie is a thought leader in social technology with insight into both the start-up environment and the corporate world. She works with organisations like Unilever, Diageo, the European Commission and the United Nations Development Program Silvia is also an accredited journalist, author and blogger.
Lesley Crook helped to grow an emerging and vibrant Yammer network in a global healthcare company. She will share her unique Working Out Loud in A Network #wolan model which has many benefits including measure the social network business value and help to position the business case. It also introduces the relevance of “business intelligent” hash tags to capture meaningful insights.
Lesley, previously IC digital manager, GlaxoSmithKline, has wide experience with enterprise social networking adoption strategies; communication campaigns, digital project management; intranet business solutions; intranet governance and bench-marking. Twitter: @LAC999
Event ends 5.30 pm
Our session will end with a discussion about the future of communication and the role within it of the professional communicator.
Note: Ticket cost includes a copy of “The Great Disruption – how business is dealing with turbulent times” by our speaker Adrian Wooldridge, management editor The Economist
BIS Conference Centre, Address: 1 Victoria Street, London SW1H 0ET
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