The 2016 regional IABC conference, EuroComm, will be held in Rotterdam, the Netherlands from 18-19 April and will focus on how communications can help drive business, in small and large organisations.
Coming of age
Communications as a function is coming of age in organisations across the world.
In large organisations the Chief Communications Officer now reports directly to the CEO; commercially, companies are learning that their customers respond better to community-building and intelligent storytelling as opposed to classic push strategies; and we see communication teams allocating increased budgets and time to analytics and planning.
Communication teams increasingly have a “seat at the table”, something we have been asking for, as teams now have professional processes and structures in place, this wish is being granted more frequently.
We still need to prove that we, as communicators, truly understand the workings of the businesses we work in and can drive value for the organisation; this is not only for large organisations but also for SMEs. We need to show how communicators fit (whether in-house, agencies or consultants) and how they can make a real contribution to the bottom line.
The challenges for the future
The EuroComm 16 conference will address some of the challenges for our profession:
- What are the right types of priorities that drive value for organisations?
- How do we manage communities and participation?
- What metrics do you need to track the data and how do you gain the right insight that will inform decisions?
- What competencies will effective communicators need in the future (being a storyteller, a connected connector, digital savvy, understanding content as data)?
Sessions at the conference will be mix of keynote speeches from the corporate world and academia, Ràpido (TED-like) sessions, panel discussions and short solution presentations, including speakers from energy companies, banks, engineering, heavy industry, consultants and agencies.
Why attend Eurocomm 16?
In the past, EuroComm conference speakers have included senior members of the UN, EU, communications experts from Fortune-500 companies, academia, writers, bloggers and other key influencers.
EuroComm is an invaluable event for communicators either at the beginning or the mid-level of their careers, and with its unique networking opportunities and high level of speakers, the conference should be on any communicator’s agenda for 2016. Compared to many other industry events, it comes a fair price.
EuroComm 2016 is organised by the EMENA region together with the local IABC chapter in the Netherlands and in collaboration with other IABC volunteers across the globe.
EuroComm has been previously been held in London, Brussels, Turin, Barcelona and other key European cities. This year we have decided to take advantage of Rotterdam’s unique position and infrastructure.
Being the largest port of Europe, the city has developed itself from being a traditional trade city to being a hub for futuristic design and exploring new ways of doing business. Rotterdam has museums with both classic Dutch art and avant-garde design, it has bridges that connect the different parts of the city, whether using metro, trams or just walking. Its newest horseshoe-shaped market hall has received acclaim from journalists and architecture critiques across the globe.
Please join us in the Public Library of Rotterdam, from 18-19 April 2016 for EuroComm 2016. Registration is open now.
The International Association of Business Communicators (IABC) is a global membership association with a network of 12,000 members in more than 80 countries. We deliver on the Global Standard in communication through educational offerings, certification, awards programs and our annual World Conference. Follow us on Twitter @iabcuk.