Using Enterprise Social Networks to nurture employee engagement and advocacy


Our journey to digital transformation by Working Out Loud continues with an event dedicated to the subject on 16 August in London.

wolan model-MAY2016

Co-hosted with the Employee Engagement Alliance, this evening session will discuss how enterprise social networks (ESNs) like Jive and Yammer hold the key to successful employee engagement and advocacy.

Key topics include:-

  • Reasons why ESN can fail
  • Winning ESN strategies, sustaining tactics and success stories
  • Why it’s important to care about employee engagement and advocacy in the context of a changing work environment, increasing pressure for talent development, retention and acquisitions
  • Why Comms/HR/Knowledge Management/IT need to work harmoniously to nurture and sustain an ESN.

Our speakers:-

  • Kate Senter, Senior External Communications Manager, GlaxoSmithKline
  • Stephen Morris, Marketing Project Manager, Merck
  • Crispin Manners, Chairman and Managing Director, Employee Engagement Alliance
  • Allison Maguire, Collaboration and Future of Work Consultant, Enterprise Strategies
  • Lesley Crook, Internal Digital Communications Manager, Working Out Loud in a Network

We hope to see you on the 16th August. In the meantime, get involved in International Working Out Loud Week (#wolweek), 6-12 June that asks us three key questions – What am I trying to accomplish?; Who can help me?; How can I personally contribute to deepen relationships?

Book your tickets here:

Reflections and case studies in crisis management

While every organisation hopes that they will not be confronted with a crisis, the reality is that a crisis could happen to anyone.

On the 14th March, IABC and Regester Larkin are hosting an evening seminar reflecting on recent corporate crises and the lessons that can be learnt from them. Delegates will also have the opportunity to share their own experiences of crisis communication.

The seminar will be led by Regester Larkin’s chief executive Andrew Griffin. His insights will be drawn from crises including the crashes of Malaysia Airlines’ flights MH370 and MH17, Volkswagen’s emission scandal and TalkTalk’s cyber attack.

Join us to learn more about what makes an effective crisis response.

There are just 30 places available and these will be allocated on a first-come, first-served basis. Should the event become fully subscribed we will put a wait list in place.


  • 5:45pm arrive
  • 6:00pm welcome from Casilda Malagon, President, IABC UK
  • 6:15pm presentation from Andrew Griffin, CEO, Regester Larkin
  • 6:45pm Q&A and group discussion
  • 7:15pm round up
  • 7:30pm finish and drinks


Book at


Cancellation policy: 100% refund if your place is cancelled on or before the 6th March 2016. If you cancel your place between 7th-10th March we will refund 50% of your ticket cost. If you cancel on or after the 11th March, there will be no refund. You are welcome to send an appropriate replacement in your place.



Date: Monday 14th March


Venue: Regester Larkin, 6th Floor, 16 St Martin’s le Grand, St Paul’s, London, EC1A 4EN



  • 5:45pm arrive
  • 6:00pm welcome from Casilda Malagon, President, IABC UK
  • 6:15pm presentation by Andrew Griffin, CEO, Regester Larkin
  • 6:45pm Q&A and group discussion
  • 7:15pm round up
  • 7:30pm finish and drinks

Metaphor-jams or why IABC is like a savings account


Last night, I had the pleasure of taking part in a #Rapido Networking event to kick off a relationship between IABC and Leeds University Business School. It was my honour to share what IABC had to offer our 80 new members from Leeds. Here are some thoughts about IABC, hoping we can kick off a metaphor jam…

To me, IABC is like a career savings account. Let me explain:

  • The earlier you start putting into it, the better.– I wish I had been a member when I was doing my BA in Mexico, or my MA in Bournemouth Media School or even when I first moved to London to start a second career.
  • It would have made my path into the UK industry much smoother. It has given me something I didn’t have then: a global network of contacts that are more than happy to provide guidance on anything from good recruiters and career choices to favourite local coffee bars or suppliers.
  • You only get out as much as you put in – As an IABC member you can choose: stay on the side-lines and you’ll receive tons of useful information. Dare to become a volunteer – like many of us – and the sky is the limit on what you can achieve. IABC is a safe space to try out new skills, experiment and innovate.
  • You should be putting more in as you get older – As a student, a savings account is a luxury. So that’s the time when you should be squeezing as much as you can from those who are further along and have started to give back. Enrol in the mentoring scheme and push your mentor to give you more.

There is one way in which an IABC membership beats the saving account. It is portable and global. Many of our student members will move to other countries once they complete their studies. They will be taking IABC with them. From Manila to Paris, Los Angeles to Johannesburg, the local chapter is always there to welcome you.

Last night I walked away energized, inspired and in impressed at the quality and professionalism of the student-run event. It took both parties 18 months to turn an initial conversation into a real tangible, mutually beneficial partnership. So thank you to Daniel Schraibman and Dr. Kendi Kinuthia, among many others, for making it happen.

IABC is the largest network of professional business communicators in the world, and a source of peer-to-peer best practice sharing. This circle of learning wouldn’t be complete without those starting out their careers and we are delighted to welcome those students into our growing community.


Free Networking Event in Leeds

business school

The IABC is hosting a free networking event in collaboration with Leeds University Business School.

Date: Wednesday 24th February 17:30-20:30

Place: Maurice Keyworth Building – University of Leeds. Moorland Road. Leeds LS6 1AN GB.

This event aims to help communicators establish new connections and gain knowledge. There will be a number of speakers from various industries and sectors.

In addition, we will be hosting our own IABC UK ‘rapido’, 5-minute-long sessions followed by questions and answers. Here are the details on the speakers and topics confirmed so far:

  • Tim Hart, Principal at Grá Group – Reality bites: communicating by and for small business
  • Lesley Crook, Digital Transformation Adviser from Enterprise Strategies – Social networking business value in the workplace
  • Ezri Carlebach, Senior Associate, PR Network and Visiting lecturer at the University of Greenwich – The four skills of the future communicator
  • Daniel Schraibman, Director, Serekinti – Lost in translation – the perils of international communications

Thanks to the support of Leeds University, the event is completely free for both IABC and non-IABC members. Refreshments will also be provided.

Spaces are limited so we do still require you to book tickets here:

We look forward to seeing you there!

EuroComm Conference


Every two years, leading communicators from across Europe, the Middle East & North Africa come together for IABC’s EuroComm conference. The conference theme – Power to the People – is inspired by the 800th anniversary of Magna Carta – the foundation of the freedom for the individual – the basis for legal and political systems worldwide which still resonates across the centuries.

Join the conversation…

EuroComm gives you a voice as part of the conversation about the two most challenging aspects of communication today – people’s opportunity to be heard (encouraging ideas, innovation and best practice) to creating practical action.  EuroComm is a great opportunity to meet and hear from other communicators, to network in the City of London, to learn something new and to share your stories with others.

Conference Rates

IABC member and partner organisation rate: £320
Non-member rate: £480
Join IABC and attend EuroComm rate: £575

Register Now
Register for the EuroComm conference

Click on any image below to the get detailed information:


EuroComm Day 1      EuroComm Day 2

Who is speaking EuroComm     Storify

WelcomeNetworking    IABC Dinearound



EuroComm Conference Sponsor

The award-winning software provider, Newsweaver is sponsoring EuroComm Conference, London, 12-14 April.

Having a well-established provider as Newsweaver signing up to sponsor our annual conference is of great benefit to both parties. Tools that can help communicators do their jobs well, are a welcome addition to the agenda of our conference, matching our theme ‘Power to the People’ this year.
Michael Nord, Regional Chair and Coordinator of EuroComm.


Newsweaver official logoNewsweaver is the global leader in Internal Communications Management with proven technology, comprehensive services, and expert guidance that is helping more than 400 blue-chip and FTSE 100 companies. Dramatically improve the results of your employee email communications with Newsweaver Internal Connect.. Follow Newsweaver on Twitter:@Newsweaver_IC