The Changing Face of Crisis Comms: A COVID-19 Retrospective

We are proud to announce the launch of our Crisis Comms Whitepaper in association with Halston Marketing – ‘The Changing Face of Crisis Comms: a COVID-19 Retrospective’ 

From the first glimpses of COVID-19 in Wuhan, no-one could have possibly imagined the extent this pandemic would impact people around the globe. It is a prime example of how quickly a crisis can escalate and how it can dominate for months on end.  

The report is an in-depth research piece that reviews the COVID-19 crisis comms strategies from a first-hand perspective. It includes accounts from leading comms professionals from a wide variety of UK industries. It covers all the multifaceted comms that were required and the huge variety of target audiences they had to accommodate.   

COVID-19 is definitely one for the history books and it was integral to understand how different businesses dealt with the crisis and what can be learnt from the situation. The comms teams are the heart of any business and are the interlinking component between all of the employees.  

The research includes 10 separate accounts from comms professionals, some of which are IABC board members and others are from our wider network. The report will follow a timeline, with each contributor given a dedicated time period for their account where they review their strategy during this point in time, including the mediums used, the messaging and delving into the challenges they were facing at the time.  

Then the piece will follow with a comparison between each of the accounts, understanding the differences and similarities between their methods and highlight any correlations between the impact on their sectors or when they experienced their peak in terms of output. It also explores predictions from the professionals in terms of their comms strategies and possible stories.  

If you would be interested in reading the whitepaper, then it is available to download on the Halston Marketing website here.