Golden evaluation directs better communication

768x350goldquillawards

Pulitzer? Nobel? Oscars? Difficult choices to select winners – and a challenge I had sympathy with as an evaluator for the IABC Gold Quill awards recently, A very hard task – but one that is also fulfilling and fascinating.

It’s a hard task because the standard of all the entries from IABC colleagues is high, fascinating to see the range of challenges and innovative solutions and fulfilling to be able to give feedback – and for the very best: special awards. The programme has now be running for 40 years and attracts entries from 25 plus countries from Argentina to New Zealand.

You may ask why do so many busy communicators take the time and trouble to enter?

For it’s not just a question of putting work samples in the post. Within specific categories like communication management, research and training, entrants complete a detailed form including work plans and work samples. Through this process, they are helped with support and advice from the IABC organisers with the well named Midas Touch.

There’s also information and support for the evaluators such as myself. And note – it is evaluator – not judge. When reviewing the entries, evaluators are expected not only give marks but also comment with the aim of giving not just praise but also constructive evaluation. So every entry is a winner – they all receive invaluable feedback to direct better communication.

Over the years Gold Quill has developed: a recent initiative being two evaluators for each entry. We all have out passions and prejudices and to ensure an objective assessment, each evaluator has a partner. Scores and comments from each are reconciled for the final submission.

Virtual judging

For 2015 I opted to be a virtual judge, working online and my “other half” was Andrey Barannikov, CEO of SNP, a communication agency in Moscow (@spncomms). When it came to reconciling our marks on our eight entries it turned out that we shared similar reactions in the main. There were a few differences – he was tough sometimes and I was tougher on others but overall scores were remarkably similar – which was very reassuring.

Read more