Why do many communicators miss out on measurement or evade evaluation?. Recent Newsweaver research reveals we put it high on the importance list – but a low priority in practice.
Susan Walker ABC who leads the forthcoming IoIC course believes the are three main reasons. “Many communicators tell me that they are uncertain about the basics like questionnaire design and statistics, how communication research can show its benefits to the business and – the big one – how to identify the key action points for maximum impact.”
All these challenges will be covered in the two day course intended both for those who want to equip themselves to carry out their own research or work more effectively with their research agency. The increasing demand for social media research will also be included.
IABC members can register at the IoIC member rate by clicking register on the form and IABC in the promotion code box. You can either come for day 1 for the basics of measurement and evaluation on 22 Feb here: https://www.ioic.org.uk/2015-09-14-13-39-02/training-courses/measurement-and-evaluation-firm-foundations
Or for day 2 on 23rd for the next stages of linking with business strategy and action planning here https://www.ioic.org.uk/2015-09-14-13-39-02/training-courses/measurement-and-evaluation-firm-foundations-2
If you would like to know more about the course and chat to the course leader leading expert in communication research, Susan Walker, please contact her on [email protected].