As a former President of IABC UK, I am delighted to have been invited by IABC/Montréal (Canada) to deliver a workshop to members later this month on business partnering.
As communication functional experts, we often feel that we struggle to make an impact at senior business level. We have a different balance to achieve: how to work at the intersection of advice and expertise, while demonstrating solid business acumen to cement a reputation as credible advisors.
This is a tricky challenge but luckily it is one with many answers. In this workshop, I will share ideas to help communicators boost their skills and develop their careers, drawing on an eclectic mix of sources from Bob Dylan, PwC, ornithology, among others. This workshop is applicable to both in-house and agency practitioners.
You can find out more about this event – example of Global IABC in action – here: https://www.eventbrite.ca/e/billets-accedez-a-un-niveau-superieur-taking-you-to-the-next-level-22913124773?ref=estw
If you happen to be in Montreal that day, please do come along!
If you would like more information about this workshop – with a view to having a session in London – please do get in touch.