This week we’re joined by everyone’s favorite IABCer, Michael Nord, to talk about why he decided to get certified. Michael explains why certification matters to all of us, both for development as well as for raising standards. And Michael talks us through his own personal experience. We will be holding certification exams during EMENAComm in Bahrain, so get in touch if you’re interested in signing up for either the Communication Management Professional (CMP) or Strategic Communication Management Professional exams. Click through here to book your tickets.