In today’s world, organisations and companies must build an authentic and two-way relationship with their clients, customers and wider stakeholders. One increasingly popular way to achieve this is through brand journalism, by telling journalism-style stories about a company that make readers want to know more, stories that don’t read like marketing or advertising copy. Former journalist Gay Flashman will be at EMENAComm to share her thought leadership on how brand journalism can play a part in any communications. Today she shares insights on the role brand journalism is playing in making communications more effective. Enjoy the podcast and see Gay in February at EMENAComm.