At EuroComm18 we were joined by IABC’s Vice Chair for the International Executive Board, Ginger Homan. Ginger spoke to the audience about the changes the profession is going through, and how IABC is supporting its members in adapting to these changes. Ginger took time out from the event to talk to us about the new initiatives IABC is launching this year, as well as what to look out for at World Conference on the 3–6 June 2018 at the Palais des congrès de Montréal.