Our IABC EMENA Communities connect IABC members with a country or a community with special or shared interests (e.g., consulting, change management, DE&I). Each community has an official leader who liaises with our region and the IABC. Although they do not have international voting rights, they are a core part of our commitment to our members and our region. IABC EMENA Region communities was launched in June 2024.

IABC EMENA Portugal Community

Community Lead and Advisor to the Board: Ana Magarida Ximenes

Ana Margarida Ximenes (Portugal)

Ana is the President, Portugal, for Atrevia, Iberia’s largest Communication Agency. Ana Co-founded ATREVIA in 1999, and co-leads ATREVIA’s overseas international business development. With more than 20 years of experience, she assists clients in crisis communication, reputation and change management, lobby & public affairs, internal communication, community relations, brand & marketing management working with major category leaders. Ana began her career as a journalist (in print, radio & television). She holds a Degree in Social Communications (Universidade do Minho) and a Business Management Degree (PDE) from AESE Business School. In 2009, she was elected one of the Most Motivating Persons in Portugal by Business School ISCTE. She speaks Portuguese, English & Spanish. Ana is based in Lisbon, PT.