The IABC EMENA Podcast with Steph Bridgeman on the values you need to drive Measurement

This week on the IABC EMENA podcast we talk to PR measurement expert Steph Bridgeman on the values and skills we all need to foster a culture of measurement. Steph also talks about how measurement is progressing within the communications industry. Follow Steph on Twitter at @stephbridgeman, and subscribe to the IABC EMENA podcast.