Metaphors are an incredibly powerful tool for communicating, especially when talking about change. IABC’s past APAC Chair Dr Rajeev Kumar will being joining us at EMENAComm to share his expertise in how figures of speech can be used to promote change and engagement internally. He joins us to share a teaser into his talk, and discusses what we can all do to make the most of metaphors in storytelling. Listen and join US in Bahrain this February. Click through here to book your tickets.