Globalisation and the ubiquity of social media have impacted how we practice communications; we’ve moved from being transactional to collaborative, both internally and externally. How did that happen,what are the influences, and what do these trends mean for communicators? Muriel Pineau joins us on the podcast today to share insights from her presentation at EMENAComm on how communicators can and should adapt to communicating in a global landscape. Enjoy the podcast and see Muriel in Bahrain on the 11 February at EMENAComm.