IABC EMENA 2022-23 Board

Karen Matthews Chair

Karen Matthews (Spain)

Chair

Karen Matthews is the Senior Manager, Corporate Relations and Communications at RMIT Europe – the European hub of RMIT University. She has over 15 years of experience in corporate communications and has worked in global environments in industry, higher education, government and not-for-profit in Australia, Vietnam, Spain and Canada. She is passionate about diversity and inclusion, gender equality, and particularly the power of mentoring to support and empower women in business. Karen is based in Barcelona, Spain.

Ana Ximenes

Ana Margarida Ximenes (Portugal)

Past Chair

After a year as Chair, Ana will become past-Chair IABC EMENA. She is also President, Portugal for Atrevia, Iberia’s largest Communication Agency. Ana Co-founded ATREVIA in 1999, and co-leads ATREVIA’s overseas international business development. With more than 20 years of experience, she assists clients in crisis communication, reputation and change management, lobby & public affairs, internal communication, community relations, brand & marketing management working with major category leaders. Ana began her career as a journalist (in print, radio & television). She holds a Degree in Social Communications (Universidade do Minho) and a Business Management Degree (PDE) from AESE Business School. In 2009, she was elected one of the Most Motivating Persons in Portugal by Business School ISCTE. She speaks Portuguese, English & Spanish. Ana is based in Lisbon, PT.
Catalina Gardescu

Catalina Gardescu, CMP (Romania)

Vice-Chair

Catalina Gardescu, CMP, has recently ended her two decade career at the American International School of Bucharest where she helped build and then led the office Admissions and External Relations at. Her experience ranges from marketin, sales, working with data, client relations, communications to fundraising and events. Catalina started her own consultancy practice, Ideas Into Action SRL, leads the office of Admissions, Learning Journeys and Alumni Relations at Spark Hybrid International High School and volunteers as Director of Membership for Safe Passage Across Networks. Catalina has a BA in Communications and PR from the University of Bucharest, earned her CMP certification in 2020 and is based in Bucharest, RO.

Monique Zytnik (Germany)

Director

Monique is a senior communications and marketing professional experienced in internal and external relations, including global media relations, brand management and digital communications. Her focus areas include health, medical, investment and banking, broadcasting, and technologies such as mobile marketing and renewables. She has worked nationally and internationally, in government, corporate, not-for-profit, member based and start-up sectors. She recently spoke at the Quadriga Global Communications Summit on the theme of humour in work communications. She has a Master’s in Communication (PR) from Melbourne’s RMIT University. Monique is based in Berlin, DE.

Gloria Walker, ABC (UK)

Secretary Treasurer

Gloria is an Associate Lecturer at both the London College of Communication and Hult Business School. She’s an experienced communications consultant in both internal and external communications. Positions both in-house and in agencies have equipped her with wide perspective of role of communications. Experienced in research and planning work, as well as implementation. Interested in project work that uses communications effectively to achieve business goals. She has a MA in Journalism from the University of Texas at Austin. She is currently serving as Secretary-Treasurer and would like to stay in the role to bring some continuity. Gloria is based in London, UK.

Dieuwke Swain

Dieuwke Swain (Netherlands)

Director

Dieuwke is a Communications Manager at IDEXX, a global leader in veterinary diagnostics, software, and water testing. With a Black Belt from Melcrum (now Gartner) in internal communications and over 20 years’ experience as a creative communications, supply chain and project management professional, Dieuwke has worked both in-house and as a consultant for multinationals within the non-profit, FMCG, oil and gas, and healthcare sectors. Her focus is on strategic internal and change communications. Partnering closely with business leaders, she provides guidance on the most effective and purposeful ways to positively influence understanding, behaviours and outcomes. Dieuwke is based in The Hague, NL.

Colin Hensley

Colin Hensley (Belgium)

Director

Colin has been a partner at Hensley Partners for more than 10 years. He advises organisations on all aspects of business strategy, branding, innovation, marketing, and communications. He has lived and worked on three continents. His work focuses on communications as a driver for change – changing opinions, changing minds, and changing organisations. In his work, he has been both public and private, corporate and consultant. He has worked with clients across a wide variety of sectors, from cars to cardboard, deliveries to diamonds, and tyres to technology. Colin is based in Brussels, BE.

Gary Hernandez

Gary G. Hernandez, ABC (Saudi Arabia)

Director

Gary Hernandez is Communications Consultant with Saudi Aramco where he is responsible for internal communications related to employee relations and human resources in alignment with company strategy. Gary has a passion for practical solutions and believes employee advocacy is the best means to meeting the needs of an enterprise. Prior to Saudi Aramco, Gary worked for ARCO and BP, providing communications expertise for business functions in downstream and upstream. Gary has degrees from Baylor University, George Mason University, and Utah State University. He is an Accredited Business Communicator (ABC).