Category Archives: podcast

The IABC EMENA Podcast With Maysoun Ramadan On Showing Communications Value

Communication has always been a creative from of bringing thoughts, new ideas and concepts to life. Industries are changing very fast and this requires a strong alignment. How can you become the game changer with your communication expertise? Maysoun Ramadan will be joining us at EMENAComm to talk value. She […]

The IABC EMENA Podcast With Casilda Malagon On The Importance Of Sustainability To Communicators

Let’s bring the world of sustainability and NGOs to communicators. It is more than just reports or CSR, it is transforming the way we do business. At EMENAComm Casilda Malagon will talk about why sustainability matters to communicators. She joins us on the podcast to discuss why sustainability should matter […]

The IABC EMENA Podcast On Digital Marketing And Communications With Jasna Suhadolc

How many of us communicators are digitally savvy? Can you tell a Google analytics page from a MailChimp EDM? How can we do more to understand digital marketing? IABC EMENA board member Jasna Suhadolc will be joining us at EMENAComm to talk the audience through how they can deliver a […]

The IABC EMENA Podcast On Social Media Listening And Engagement With Laila Mousa

For brands that are willing to listen on social media, there’s a lot to discover about one’s target audience. Communicators often forget that social media is more than an engagement & content-sharing platform, but also a comprehensive research tool that gives brands a direct look into the thoughts of their […]

The IABC EMENA Podcast On How To Make Your Leaders Great Communicators With Colin Hatfield

Communication lies at the heart of leadership, and yet leaders are often ill-prepared for the specific communication challenges change presents, and often under-served by the communication professionals who support them. At EMENAComm, Colin Hatfield will reveal a few of the tools and techniques he has developed that strategic advisers can […]

The IABC EMENA Podcast On Communications In A Global Landscape With Muriel Pineau

Globalisation and the ubiquity of social media have impacted how we practice communications; we’ve moved from being transactional to collaborative, both internally and externally. How did that happen,what are the influences, and what do these trends mean for communicators? Muriel Pineau joins us on the podcast today to share insights […]

The IABC EMENA Podcast On The Rise Of Brand Journalism With Gay Flashman

In today’s world, organisations and companies must build an authentic and two-way relationship with their clients, customers and wider stakeholders. One increasingly popular way to achieve this is through brand journalism, by telling journalism-style stories about a company that make readers want to know more, stories that don’t read like […]

The IABC EMENA Podcast On Reputation Drivers With Matt Painter

We all understand the importance of reputation, but how much do we know about what shapes reputation? Matthew Painter UK Managing Director – Corporate Reputation at Ipsos MORI, will be joining us at EMENAComm to explore how communications leaders across the world are responding to shifting demands from consumers, policy-makers […]

The IABC EMENA Podcast With Monaem Ben Lellahom On The Importance Of Sustainability To Reputation

A pioneer in the CSR space across EMENA, Monaem Ben Lellahom will be joining us at EMENAComm. Today he talks us through why corporate social responsibility matters, both as an opportunity as well as a risk to organizational reputations. He’ll be sharing unique insights at EMENAComm on pioneering research into […]

The IABC EMENA Podcast On Goal – Setting Success With Jan Spence

Research shows that only 4% of people meet their goals each year. Part of the issue may be that using an old, traditional approach to goal-setting often leads to mounting frustration and undue stress. Jan Spence will be joining us at EMENAComm to share a fresh, innovative perspective on how […]

The IABC EMENA Podcast With Adrian Cropley On Artificial Intelligence

We’re in for a treat at EMENAComm. IABC’s past global chair and the CEO of the Centre for Strategic Communication Excellence, Adrian Cropley will be sharing his insights on how Artificial Intelligence will change the communications function, and what we need to do to prepare for this change. Today he […]

The IABC EMENA Podcast On Monkeys And Psychopaths With Ogilvy’s Joe And Nick

Emotions are at the heart of communications, and yet how can be better understand the feelings that drive how and why we communicate. As a taster to their EMENAComm plenary session, Ogilvy’s Joe Lipscombe and Nick Driver share their insights into the history of emotion and empathy that will help […]

The IABC EMENA Podcast On Leadership Communication With Dr Sedef Kabaş

Communication is an essential part of leadership. And yet few organizational leaders are natural communicators. Effective communication leads to successful leadership, and successful leadership leads to sustainable changes. In this podcast, Turkey’s leading communications trainer, Dr Sedef Kabaş talks about how we can help our leaders become more effective communicators. […]

The IABC EMENA Podcast On Listening With Howard Krais, Kevin Ruck And Mike Pounsford

Listening is one of the most important skills a communicator possesses. And yet, as a skill, it’s rarely talked about. Dr Kevin Ruck, Michael Pounsford and Howard Krais will be leading a special workshop at EMENAComm which is designed to help attendees improve their listening skills. Take a couple of […]

The IABC EMENA Podcast On Purpose With Aimee DuBrule

With expertise that spans industries and geographies, few people understand corporate reputation as well as Aimee DuBrule. She’ll be coming to EMENAComm to talk about the shifting role of communicators, from ‘spin doctor’ to ‘corporate conscience’; what it takes to truly live purpose in an organization, from the inside out; […]

The IABC EMENA Podcast With Dan Penton On The Impact Of Good Planning

Who loves planning? Who has the time to plan? One person who’d say yes to both of these questions is Dan Penton, the co-founder of ICPlan and a communicator who is committed to promoting the benefits of planning. Daniel will be leading a skills session at EMENAComm, and he joins […]

The IABC EMENA Podcast With Tasneem Chopra On Communications And Diversity

Diversity, inclusion and representation are issues that we often talk about, but which are practiced less often. What are the benefits to applying a culturally diverse lens to your communication strategy, and how can you harness diversity within your organisation to leverage social change? Tasneem Chopra, one of Australia’s leading […]

The IABC EMENA Podcast With Daniel Schraibman On Modern Crises

Who doesn’t love a crisis? One of our speakers at EMENAComm, Daniel Schraibman, certainly does! Based on his own experiences, including the oil and gas sector, Daniel Schraibman will talk attendees through how can you prepare for, respond to and learn lessons from a crisis in Bahrain this February. Daniel […]

The IABC EMENA Podcast With Cameron Craig On Comms Lessons From Apple

It’s no secret that we’re incredibly excited to welcome Cameron Craig to EMENAComm. Cameron worked at Apple during its turnaround, and he will share how communication played a pivotal role in the period from Steve Jobs return as CEO to the launch of the iPhone. Over this period, Apple would […]

The IABC EMENA Podcast With Darren Briggs On Cutting Through The Noise

The many competing demands for our attention can feel like a wall of noise, making it hard to pick out the really important messages that we need to hear. For example, research shows that Google is a more credible source of information than CEOs and, with trust in society at […]

The IABC EMENA Podcast With Dr Rajeev Kumar On The Use Of Metaphors

Metaphors are an incredibly powerful tool for communicating, especially when talking about change. IABC’s past APAC Chair Dr Rajeev Kumar will being joining us at EMENAComm to share his expertise in how figures of speech can be used to promote change and engagement internally. He joins us to share a […]

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