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September 2018
Communicating with Gen Z – the Key Challenges Today and Tomorrow
Those born after the mid-90s or the so called ‘Generation Z’, are arguably the true digital natives. While most of Gen Y got their first mobile device from the age of seven or later, members of Gen Z were born when the internet & technology really began to flourish. Born into a world where globalization has become the norm and technology progresses ever more rapidly, this generation has seen exponential change like no other. Given their fast-changing digital lives, how…
Find out more »October 2018
Project Management for Communicators – Bringing Order to your Workload
One of the major causes of project failure is said to be poor communication, but how much better could our communication be if we adopted some project management principles? This introduction to project management sets out to cut through the jargon and show how we can all benefit from some project management. It isn’t all about spreadsheets and Gantt charts! If you are a communicator working on a change project, there will also be advice on how you can support…
Find out more »December 2018
Global Capabilities: Ensuring You’re Futureproof with Anne Gregory
The Global Capability Framework for Public Relations and Communications Management is the most ambitious and comprehensive initiative undertaken by the industry. Its aim has been to construct a capability framework that can be applied globally; reflects cultural and regional variations in public relations as a profession; and is forward looking in its approach. Funded by the University of Huddersfield and supported by the Global Alliance for Public Relations and Communication Management (GA), the project included academics from Sweden, Spain, Argentina, Canada, US, South…
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