Brussels City Connect | Creating a Responsible AI Organization – Communication Taking the Lead

AI is no longer something organizations simply “adopt”—it is fundamentally reshaping how we work, make decisions, and interact with stakeholders. As AI becomes embedded in everyday business processes and customer experiences, communication leaders must guide their organizations through this ongoing evolution—ensuring trust, transparency, and alignment with corporate values.

Join visiting experts Bonnie Caver, IABC Fellow, SCMP, and Adrian Cropley, OAM, FRSA, IABC Fellow, SCMP, and your fellow communication professionals for this engaging in-person session.

This interactive two-hour workshop will empower senior communication professionals to take the lead in building a Responsible AI organization. Participants will explore how AI intersects with organizational culture, brand, and stakeholder trust, while developing actionable plans to embed Responsible AI principles into everyday work and long-term strategy.

Whether your company is deploying sophisticated AI systems or integrating smart tools into workflows, this workshop will help you position Responsible AI as the foundation of your organization’s future success.

—

This event is part of the IABC EMENA Region’s City Connect Series, following events across the region in Barcelona, Amsterdam, Kraków, Lisbon, Cairo, London, Berlin, Hoofddorp and Paris.

Meet the experts

An award-winning brand communications professional, Bonnie is a Certified Strategic Change Management Professional (Kellogg School of Management), Certified Crisis Manager (Institute of Crisis Management), and is one of few in the world to hold an advanced certification for reputation through the Reputation Institute (now the RepTrak Company).

Bonnie is a past chair of the global executive board for the International Association of Business Communicators (IABC). She has served on the board director for the Global Alliance for Public Relations and Communication Management, where she created and led the Global Alliance initiative #WorldPRCommsMonth, which celebrates and advocates for the public relations and communication profession globally throughout October.

Bonnie currently serves on the board of directors for the Global Communication Certification Council (GCCC) and leads the IABC Change Management Special Interest Group, which has more than 1,300 members.

A certified strategic communication management professional and past global chair of the International Association of Business Communicators (IABC), Adrian is widely recognised as one of the world’s foremost experts and consultants in strategic communication.

With a career spanning over 35 years, Adrian has worked with clients worldwide, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs, executive leadership, and coaching.

At IABC he implemented the IABC Career Road Map, kick-started a global ISO certification for the profession and developed the IABC Academy. Adrian pioneered the Melcrum Internal Communication Black Belt program in Asia Pacific and ran that program for over 10 years. He is a sought-after facilitator, speaker, author and thought leader.