Navigating Industrial Evolution: Communication at Heart of Public Affairs

Navigating Industrial Evolution: Communication at Heart of Public Affairs with Karoliina Rasi

Wednesday, May 6, 2026
1:00 PM – 1:30 PM CEST (Central European Summer Time)

Join a 30-min session with Karoliina Rasi to explore EU policy, climate, and trade and build stronger public affairs strategies.

In this session, she will explore how to build effective relationships within the European Parliament and Commission to help drive policy outcomes. She will also discuss how to communicate sustainability through the lens of “sustainable stainless steel” and manage the transition toward greener energy solutions such as green hydrogen. In addition, she will share best practices for coordinating multinational public affairs teams across diverse linguistic and political environments, and explain how to integrate corporate communications with public relations in times of crisis, particularly around trade and climate-related issues.

This session will help you better understand how to manage complex stakeholder environments by balancing the competing priorities of industry, trade, and climate policy at the European level. It will offer a valuable look inside the Brussels ecosystem and how public affairs professionals influence decision-making within EU institutions. You will also gain insight into key issues shaping today’s business environment, including critical raw materials and supply chain efficiency, along with practical lessons drawn from Karoliina’s extensive experience across sectors such as transport, technology, and metals.

Karoliina Rasi brings a deep understanding of political and societal dynamics, making this a unique opportunity to learn from a leading expert in European public affairs.