Warsaw City Connect | People Communication & Employer Branding in the AI Era | IABC EMENA
An evening in Warsaw exploring how AI is changing people communication, employer branding and trust, with insights and discussion.
Event details
Date: Wednesday, 30 September
Time: 16:30–21:00
Place: SKELAR, Warsaw, Masovian Voivodeship
Agenda
04:30 PM–05:00 PM
Arrival, registration and welcome drinks
05:00 PM–05:10 PM
Opening by Employer Branding Community
05:10 PM–05:40 PM: Keynote · Modiara Kamps · Boston Consulting Group (BCG)
How employer brands appear in AI recommendations, and which signals determine who gets seen, compared and chosen.
05:40 PM–06:05 PM: Keynote · Jake Bustos · The Coca-Cola Company
How Coca-Cola uses early-careers strategy to attract Gen Z and build its next generation of leaders.
06:05 PM–06:30 PM: Keynote · Kathryn Kneller SCMP · Brennan Young Communications
Why interchangeable EVP language fails, and how to create one that could only belong to your organisation.
06:30 PM–07:05 PM
Drinks, snacks and networking break
07:05 PM–07:40 PM
Panel discussion (speakers to be announced)
07:40 PM–08:00 PM
Audience Q&A, followed by an EB affirmation cards and merchandise giveaway
08:00 PM–09:00 PM
Networking
Lineup
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Modiara Kamps, Boston Consulting Group
Head of Employer Branding and Events – EMESA · Boston Consulting Group (BCG) |
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Jake Bustos, The Coca-Cola Company
Employer Brand & Early Careers Director, Europe · The Coca-Cola Company |
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Kathryn Kneller, SCMP, IABC EMENA
Senior Leadership Communications Advisor · Brennan Young Communications; Chair, IABC EMENA |
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Olena Androshchuk, Henkel Ukraine
Head of Corporate Communications · Henkel Ukraine |
Frequently asked questions
Where can I find the full programme?
Speaker information, the full programme, venue details and registration guidance are available on the event website: warsaw.ebcua.com
Who will be speaking, and what will they cover?
Modiara Kamps (BCG) will explore how employer brands appear in AI; Jake Bustos (The Coca-Cola Company) will cover Gen Z and early careers; Kathryn Kneller, SCMP®, IABC EMENA Chair, will show how to create a distinctive EVP. BCG is shortlisted for both the 2026 EMBA and Recruitment Marketing Awards.
How does donation-based registration work?
Register on Eventbrite, then make a donation directly to Children of Heroes. Your donation reserves your seat. Eventbrite registration alone does not confirm your place, and EBC and IABC EMENA do not receive the donated funds or profit from attendance.
Where can I make the donation?
Donate directly to Children of Heroes here: Children of Heroes donation page