People Communication & Employer Branding in the AI Era

Join employer branding, people communication, talent and corporate communication professionals in Warsaw on 30 September 2026 for an in-person event exploring how AI is changing the way organisations are seen, understood and chosen. People Communication & Employer Branding in the AI Era will bring together practitioners and leaders from Boston Consulting Group (BCG), The Coca-Cola Company, Zalando and Henkel to examine AI-driven employer reputation, talent attraction, employee communication and the growing influence of AI systems on how candidates research and compare employers.

The programme will cover how employer brands appear in AI-generated recommendations, what organisations can do to build a more distinctive and credible employer value proposition (EVP), how leading companies are approaching Gen Z and early-career talent, and where employer branding increasingly intersects with corporate and internal communication. Designed for professionals working across employer branding, HR, talent acquisition, employee experience, internal communication and corporate reputation, the Warsaw event combines practical case studies, expert discussion, audience Q&A and networking.

Event details

Date: Wednesday, 30 September 2026
Time: 16:30–21:00 CEST
Location: SKELAR, Aleja Solidarności 171, Warsaw, Poland
Format: In-person event
Language: English
Audience: Employer branding, internal and corporate communication, HR, talent and people professionals
Registration: Donation-based participation supporting Children of Heroes
Programme: Keynotes, panel discussion, Q&A and networking

Agenda

04:30 PM–05:00 PM
Arrival, registration and welcome drinks

05:00 PM–05:10 PM
Opening by Employer Branding Community

05:10 PM–05:40 PM: Keynote · Modiara Kamps · Boston Consulting Group (BCG)
How employer brands appear in AI recommendations, and which signals determine who gets seen, compared and chosen.

05:40 PM–06:05 PM: Keynote · Jake Bustos · The Coca-Cola Company
How Coca-Cola uses early-careers strategy to attract Gen Z and build its next generation of leaders.

06:05 PM–06:30 PM: Keynote · Kathryn Kneller SCMP · Brennan Young Communications
Why interchangeable EVP language fails, and how to create one that could only belong to your organisation.

06:30 PM–07:05 PM
Drinks, snacks and networking break

07:05 PM–07:40 PM
Panel discussion

07:40 PM–08:00 PM
Audience Q&A, followed by an EB affirmation cards and merchandise giveaway

08:00 PM–09:00 PM
Networking

Lineup

	Modiara Kamps, Boston Consulting Group Head of Employer Branding and Events – EMESA · Boston Consulting Group (BCG)
	Jake Bustos, The Coca-Cola Company Employer Brand & Early Careers Director, Europe · The Coca-Cola Company
	Kathryn Kneller, SCMP, IABC EMENA Senior Leadership Communications Advisor · Brennan Young Communications; Chair, IABC EMENA
	Olena Androshchuk, Henkel Ukraine Head of Corporate Communications · Henkel Ukraine

Frequently asked questions

Where can I find the full programme?

Speaker information, the full programme, venue details and registration guidance are available on the event website: warsaw.ebcua.com

Who will be speaking, and what will they cover?

Modiara Kamps of Boston Consulting Group (BCG) will explore how employers appear in AI-generated recommendations and what shapes their visibility and reputation in large language models. Jake Bustos, Employer Brand & Early Careers Director, Europe at The Coca-Cola Company, will discuss Gen Z and early-career talent, while Kathryn Kneller, SCMP®, IABC EMENA Chair, will examine how organisations can build a distinctive, ownable employer value proposition (EVP). The programme also includes a panel with communications leaders from Zalando, Henkel and SKELAR on how AI is changing the relationship between employer branding, corporate communication and organisational reputation.

How does donation-based registration work?

Register on Eventbrite, then make a donation directly to Children of Heroes. Your donation reserves your seat. Eventbrite registration alone does not confirm your place, and EBC and IABC EMENA do not receive the donated funds or profit from attendance.

Where can I make the donation?

Donate directly to Children of Heroes here: Children of Heroes donation page