Malmö City Connect | Measuring Communication: What It Tells Us, What It Doesn’t, What Comes Next | 2 Dec
Malmö City Connect | IABC EMENA – 2 December 2026
Measuring Communication: What It Tells Us, What It Doesn’t, What Comes Next
A communication metric can be accurate and still support the wrong decision. What we measure, how we interpret the results and what we do with them all matter when we’re assessing communication’s impact.
On 2 December, we’re bringing senior communication leaders and experienced practitioners in related fields together in Malmö to discuss how measurement informs decisions in practice. It’s an opportunity to compare experiences with people from other organizations, hear how they approach similar issues and get to know other communication leaders in the region.
The roundtable follows the IABC EMENA Nordics Community’s online panel on communication measurement, From Outputs to Outcomes: Measuring Communication Impact, on 4 November.
Practical details
- Date and time: Wednesday 2 December 2026, 11:45–13:45 CET
- Venue: Regus Malmö – Triangeln Station, S:t Johannesgatan 2, 4th floor, room Copenhagen
- Tickets: €10 for IABC members; €35 for non-members
- Lunch: Included in both ticket prices
- Language: English
- Places: Places are limited. A waitlist will be available if the event fills.
About IABC EMENA Nordic Community
The International Association of Business Communicators (IABC) is a global professional association supporting communication professionals across industries, disciplines and career stages.
The IABC EMENA Nordics Community connects communicators through local meetups and online Nordic Connect events. We meet in person in Skåne and work with colleagues across the Nordic countries, using English as our shared language.
Facilitator
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David Baldwin FriedmanIABC EMENA Nordics Community Lead David has more than 16 years of independent communication experience in technical and regulated industries. His work spans communication strategy, writing, AI consulting and systems design, with a focus on connecting strategy and execution across human teams and AI systems. |
Agenda
11:45 AM – 12:30 PM
Lunch, networking and opening presentation
Meet the other participants over lunch, followed by a short presentation introducing the topic.
12:30 PM – 01:10 PM
Facilitated small-group discussions
Discuss measurement and its use in practice, drawing on participants’ experiences.
01:10 PM – 01:45 PM
Shared insights and closing discussion
Reconvene to share what emerged from the groups and continue the discussion together.
Frequently asked questions
Do I need to be an IABC member?
No. IABC members pay €10 and non-members pay €35. Lunch is included in both tickets.
Is lunch included?
Yes. Please tell us about any dietary requirements or food allergies when you register so we can take them into account when ordering.
Will photos be taken?
Yes. We’ll take photos during the event to share and promote IABC EMENA’s Nordics Community. If you’d rather not appear in them, let us know when you arrive or in advance.